10 Reasons to Create Animated Product Videos

In today’s digital age, grabbing and maintaining the attention of potential customers is a challenge for many businesses. Product videos have emerged as a powerful tool to bridge this gap. Among the various types of product videos, animated product videos stand out due to their unique ability to convey information in an engaging and visually appealing manner. But what makes these animated videos so special? Let’s dive into the myriad benefits they offer.

What Are Animated Product Videos?

Animated product videos are short films that use animation to showcase a product’s features, benefits, and uses. These videos often incorporate various styles of animation, such as 2D, 3D, motion graphics, and stop-motion. Examples include explainer videos, promotional clips, and educational tutorials.

” Short videos that use animation to showcase a product’s benefits “

Different Types of Animated Product Videos

Explainer Videos: These videos break down complex products or services into easy-to-understand segments, making them ideal for new or innovative offerings.

Brand Videos: These videos focus on the brand’s story, values, and mission, creating a deeper connection with the audience by sharing the company’s journey.

Tutorial Videos: Tutorials guide users through specific processes, helping them make the most out of a product with step-by-step instructions.

Demo Videos: Demo videos showcase how a product works in real-life scenarios, providing a practical look at its features and benefits.

The Power of Animated Product Videos

1. Visual vs. Text-Based Content

Studies show that people are more likely to remember information presented visually compared to text. Animated videos combine visuals with audio, making them more engaging and easier to understand. Our brains are wired to process visual information faster and more efficiently. Visual content can evoke emotions and enhance memory retention, making it a powerful tool for learning and marketing.

” Our brains are wired to process visual information faster “

2. Animation Captures Attention

Animated videos are inherently captivating due to their dynamic and colorful nature. They can quickly grab the viewer’s attention and hold it longer than static images or text. Consider popular animated explainer videos by companies like Dropbox and Slack. These videos effectively communicate the product’s value proposition in an engaging manner, leading to higher viewer retention and conversion rates.

3. Simplifying Complex Ideas

Animation allows for the simplification of complex concepts. Through visual metaphors and analogies, intricate ideas can be broken down into digestible pieces. For instance, a company that provides cloud storage services might use the metaphor of a physical storage box to explain how data is stored and accessed in the cloud.

4. Impact on Purchasing Decisions

Animated product videos can significantly influence purchasing decisions. By clearly illustrating a product’s benefits and features, they help potential customers make informed choices. According to studies, including a product video on a landing page can increase conversions by up to 80%. Companies like Crazy Egg saw a 64% increase in conversions after adding an animated explainer video to their homepage.

” Companies like Crazy Egg saw a 64% increase in conversions “

5. Brand Recall

Animated videos are often more memorable due to their unique and creative visuals. This can lead to better brand recall and recognition among consumers. Animation allows for the consistent use of brand colors, logos, and themes, reinforcing brand identity across different marketing channels.

6. Cost Effective

Creating animated videos can be more cost-effective than producing live-action videos, which often require actors, locations, and extensive post-production work. Various tools and software, like Adobe After Effects, Blender, and Vyond, make it easier for businesses to create high-quality animated videos without breaking the bank.

7. Multi-Platform Use

Animated videos can be easily adapted for different platforms, from websites and social media to email marketing and presentations. Animation can be tailored to suit different demographics, making it a versatile tool for reaching diverse audiences.

8. Video Content and Search Rankings

Videos, in general, lead to higher engagement metrics such as longer time on site and lower bounce rates, which positively impact search engine rankings. Including videos on your website can improve its SEO. Search engines prioritize content that engages users, and videos are a great way to achieve this.

” Videos on your website can improve its SEO “

9. Virality of Animated Content

Animated videos are highly shareable on social media due to their engaging and entertaining nature. They can quickly go viral, amplifying your brand’s reach. Platforms like YouTube, Instagram, and TikTok are ideal for sharing animated videos, given their visual-centric nature.

10. Custom Animations for Target Audiences

Businesses can create custom animations that resonate with their target audience, providing a personalized and relevant experience. Interactive animations, such as clickable elements or choose-your-own-adventure styles, can enhance user engagement and provide a more immersive experience.

Looking for Product Video Animator?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, United Overseas Bank (UOB), Got Question Ministries, and many more.

FAQs

How long should an animated product video be?

Ideally, an animated product video should be between 60 to 90 seconds long. This length is enough to convey the key message without losing the viewer’s attention.

Can small businesses benefit from animated product videos?

Absolutely! Animated product videos can be particularly beneficial for small businesses as they provide a cost-effective way to explain products, engage customers, and improve brand visibility.

Are animated product videos suitable for all industries?

Absolutely! The versatility of animated product videos makes them suitable for virtually any industry.

Conclusion

Animated product videos are a versatile, engaging, and cost-effective way to showcase your products. They simplify complex concepts, boost conversion rates, improve brand recall, and offer numerous SEO benefits. By leveraging the power of animation, businesses can create memorable and impactful content that resonates with their audience.