How Much Is Explainer Video Cost?
One common concern that arises when considering animated explainer videos is their cost. Let’s delve into the world of explainer video cost to better understand the factors that influence it.
” Explainer videos have become a cornerstone of modern marketing strategies, effectively conveying complex ideas in a visually engaging and digestible format. “
These short videos, often one to two minutes in length, offer businesses a powerful tool to communicate their brand, products, or services to a diverse audience.
Table of Content
- Introduction to explainer videos
- Importance of explainer videos
- Real-world examples of explainer videos and their costs
- Factors influencing explainer video cost
4.1 Video length and complexity
4.2 Animation style
4.3 Script and voiceover
4.4 Graphics and illustrations - Types of Explainer Video Pricing
5.1 Value Package
5.2 Starter Package
5.3 Extensive Package - FAQs
6.1 Are there ways to reduce explainer video production costs without compromising quality?
6.2 How long does it typically take to create an explainer video?
6.3 Can I use royalty-free music in my explainer video to save costs?
6.4 What platforms are best suited for sharing explainer videos to reach a wider audience? - Conclusion
2. Importance of Explainer Videos
Before we dissect the costs associated with explainer videos, it’s essential to grasp their significance. Explainer videos can significantly boost a company’s online presence, enhance user engagement, and drive conversions. They simplify intricate concepts, making them easily understandable, thereby fostering a deeper connection with the audience.
3. Real-World Example of Animated Explainer Video Cost
To provide a clearer picture, we’ll explore a real-world examples of animated explainer videos cost, shedding light on their costs and outcomes. Wyzowl conducted a research and asked for quotation for 60-sec explainer video to 116 companies, and here is what they found:
- The lowest price quoted was $600
- The highest price quoted was $250,000
- The average (mean) price was $10,983
When the outliers are removed – the lowest and highest 5% of quotations – the average price drops to $8,457. The median price, which is the middle value of all prices received, is even lower at $5,400.
” This suggests that there are many more affordable animated explainer videos available than expensive ones. “
This is good news for businesses of all sizes, as it means that they can create engaging and informative videos to promote their products or services without breaking the bank.
4. Factors Influencing Animated Explainer Video Cost
The cost of creating an explainer video can vary widely based on several key factors:
1. Video Length
There are a few reasons why animated explainer videos can vary so much in price. One factor is the length of the explainer video. Longer videos will generally cost more to produce.
2. Animation Style
Different animation styles used in explainer video have varying production costs. The level of detail and intricacy in the graphics and illustrations used in the video can influence the cost. Intricate designs and high-quality graphics may incur higher expenses. Highly detailed 3D animation tends to be more expensive compared to 2D animation or simpler styles.
3. Complexity
Another factor is the complexity of the animation. More complex videos with more characters, scenes, and visual effects will be more expensive to produce. The experience and reputation of the production company will also affect the price.
4. Script, Voiceover, and Music
Crafting a compelling explainer video script, engaging voiceover and music that fit is essential for an effective explainer video. Quality narration can impact the overall cost of the video.
5. Studio Location
The cost of producing an animated explainer video can vary depending on the location of the studio. Studios in developed countries tend to be more expensive than studios in developing countries.
“ It is important to note that the price is not always the most important factor to consider when choosing an animated explainer video producer. “
It is also important to consider the quality of the work, the experience of the producer, and their ability to meet your specific needs.
Need Animated Explainer Video Without Breaking the Bank?
Eggplain is team of experienced animators with nearly a decade of expertise in animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.
With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you encounter every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).
5. Types of Animated Explainer Videos Pricing
Explainer videos come in a variety of packages and price points. Here at Eggplain, we’ve simplified the process by dividing our animated explainer video pricing into three categories, each with its own benefits and costs:
1. Starter Package
As the name suggest, the Starter Package is a great option for first-timer who are looking for a short, affordable video. This package is perfect for teaser videos or social media videos that last around 15-30 seconds.
2. Value Package
The Value Package is ideal for businesses that are ready to launch their product or service to the market. This package is also a good choice for businesses that already have an explainer video and are looking to create a new one for a new product or service. Value Package videos typically last 60-90 seconds.
3. Extensive Package
The Extensive Package is our most robust option. This package is designed for businesses that want to goes in-depth about their product, service, or brand. Extensive Package videos are typically longer than 120 seconds and can be used for a variety of purposes, such as corporate videos, training videos, and product demos.
Which Package is Right for You?
The best explainer video package for you will depend on your specific needs and budget. If you’re not sure which package is right for you, we recommend contacting us for a consultation. We can help you assess your needs and choose the package that’s best for your business.
6. Explainer Video Cost FAQs
Q: Are there ways to reduce animated explainer video costs without compromising quality?
A: Yes, efficient planning, clear communication, and repurposing existing assets can help optimize costs while maintaining quality.
Q: How long does it typically take to create an animated explainer video?
A: The production timeline for an explainer video can range from 4-6 weeks, depending on the video’s length and complexity.
Q: Can I use royalty-free music in my explainer video to save costs?
A: Yes, using royalty-free music is a cost-effective way to enhance your explainer video without incurring additional expenses for licensing.
Q: What platforms are best suited for sharing explainer videos to reach a wider audience?
A: Popular platforms for sharing explainer videos include YouTube, Vimeo, social media platforms, and company websites.
7. Conclusion
In conclusion, while the cost of an animated explainer video can vary based on multiple factors, the investment is often justified by the substantial benefits it brings to a business. Crafting a well-planned and engaging explainer video is an investment that can yield long-term dividends in terms of brand awareness, engagement, and ultimately, business growth. It is also important to shop around and compare quotes from different production companies.
If you are considering creating an animated explainer video for your business, our team is here to work with you. We create custom explainer videos that is tailored to our client specific needs and goals. We’ve helped countless businesses just like yours. So, let’s chat and see how we can help take your business to the next level!
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