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Animated product videos have become a powerful tool in the world of digital marketing. They provide a visual representation of products that are engaging, easy to understand, and capable of conveying complex information quickly. Whether you’re promoting a new gadget, software, or service, animated videos can simplify your message while keeping your audience captivated. But to make sure your animated video stands out, you need the right strategies in place.

In this article, we will explore effective strategies for creating successful animated product videos. These strategies can help you enhance audience engagement, boost conversions, and increase brand awareness.

Understanding Animated Product Videos

What Are Animated Product Videos?

Animated product videos are visual marketing tools that use animated graphics, characters, or scenes to explain a product or service. They break down complex concepts into simple, easy-to-digest visuals, making it easier for the audience to understand the key features and benefits of a product.

Why Use Animated Product Videos?

Animated videos are effective because they combine simplicity with creativity. They allow companies to showcase their products in a fun and visually appealing way while maintaining clarity. These videos are more engaging than static images and can increase retention and conversion rates. They’re also highly shareable, which can lead to greater brand exposure.

” Product videos break down complex concepts into easy-to-digest visuals “

Components of Animated Product Video Strategies

1. Know Your Audience

Understanding who your audience is will help you create content that resonates with them. Think about what problems they have that your product can solve and use that as a base for your video.

Tailor the video’s tone, style, and message to suit your audience’s preferences. For example, if your audience is tech-savvy, you may want to use more technical language and show the product in action.

2. Focus on a Strong Script

A great script is the foundation of any successful animated video. It should be engaging, concise, and structured in a way that keeps the viewer interested from beginning to end.

People’s attention spans are short, especially online. Aim to keep your script to the point while making sure it’s interesting. Avoid jargon and focus on explaining the product’s benefits clearly.

3. Leverage Different Animation Styles

Explainer videos are short, animated videos that explain the product in a simple, easy-to-understand way. They’re perfect for breaking down complex topics.

Whiteboard animation involves hand-drawn images on a white background. It’s a simple, yet effective style that’s popular for educational content.

If your product is highly visual, such as a physical item or software, 3D animation can provide a more dynamic and detailed view.

4. Keep It Short and To The Point

Keep your video under 2 minutes if possible. This ensures you can capture and maintain your audience’s attention without losing them halfway through.

You have just a few seconds to grab attention, so start with something impactful. Whether it’s a strong visual, intriguing question, or a bold statement, make sure the first few moments count.

5. Optimize for SEO and Social Sharing

Optimize your video with relevant keywords in the title, description, and tags. This can help improve your video’s visibility on search engines like Google and platforms like YouTube.

Make your video easily shareable by posting it on platforms like Facebook, Instagram, and Twitter. Encourage your audience to share the video by including social sharing buttons.

6. Include a Strong Call-to-Action (CTA)

The CTA should encourage viewers to take the next step, whether that’s visiting your website, signing up for a free trial, or contacting your sales team. Be clear and direct about what you want them to do.

CTAs are most effective when placed towards the end of the video, but don’t hesitate to include subtle CTAs throughout the video as well.

7. Use Engaging Visuals and Audio

The right music or sound effects can enhance the emotional impact of your video. Use background music to set the mood and sound effects to emphasize important points. Visuals are the backbone of an animated video. Use dynamic and colorful graphics to make the product appealing and memorable.

8. Monitor and Analyze Performance

A/B testing allows you to compare different versions of your video to see which one performs better. You can test various elements, such as the video’s opening, script, visuals, or even the call-to-action, to determine which resonates most with your audience.

Once you’ve tested different versions, analyze key metrics like view duration, click-through rate (CTR), and conversions. These metrics will help you understand what’s working and what needs improvement, allowing you to optimize your animated product video for maximum impact.

There are many tools available to help you track the performance of your animated product video, including Google Analytics, YouTube Analytics, and social media insights. These tools provide valuable data about how many people are watching your video, where they’re dropping off, and how often they’re engaging with your CTA.

9. Collaborate with Professionals

If you want to ensure your animated product video is of the highest quality, consider hiring professional animators. Experienced professionals can bring your vision to life, helping you achieve the perfect balance between creativity and clarity.

When deciding whether to outsource video creation or handle it in-house, consider your resources. Outsourcing can give you access to skilled animators and save time, while creating videos in-house allows for more control and potentially lower costs if you have the right talent on hand.

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB).

FAQs

How long should an animated product video be?

The ideal length for an animated product video is typically 60 to 90 seconds. This ensures that you can convey your message effectively while keeping the audience engaged.

What is the best style for a product video?

The best style for a product video depends on your brand and target audience. Each style has its strengths, so choose the one that best fits your product and message.

How can animated videos help boost sales?

Animated videos can boost sales by simplifying complex product information, engaging viewers with captivating visuals, and providing clear CTAs that guide potential customers towards making a purchase.

Is it better to create product videos in-house or outsource?

In-house creation gives you more control over the creative process and may save money if you already have a skilled team. Outsourcing, however, allows you to work with professional animators who bring expertise and can save time.

What are some key metrics to track for video performance?

Key metrics to track include view count, engagement rate, click-through rate, and conversion rate. These will help you understand how well your video is performing and what areas might need optimization.

Conclusion

Creating a successful animated product video requires a combination of creative storytelling, strong messaging, and high-quality animation. By understanding your audience, developing a compelling script, leveraging different animation styles, and monitoring performance, you can create a video that not only engages your viewers but also drives conversions.

Remember, the key to a successful animated product video lies in its ability to communicate your product’s value clearly and effectively. Incorporate these strategies, and you’ll be well on your way to creating engaging videos that resonate with your audience and boost your brand.

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In today’s digital age, product videos have become a vital part of marketing strategies. They not only engage potential customers but also provide a dynamic way to showcase products. Among various types of product videos, animated videos stand out due to their ability to simplify complex ideas and create visually appealing content. But, how much does it cost to hire a product video animator? Let’s dive into the details.

I. Understanding the Role of a Product Video Animator

A product video animator is a professional who creates animated visuals to promote and explain products. Their responsibilities include conceptualizing the animation, creating storyboards, designing characters and scenes, animating sequences, and adding effects.

Animators need a blend of artistic talent and technical skills. Proficiency in animation software (like Adobe After Effects, Blender, or Maya), a strong understanding of motion graphics, and the ability to tell a story visually are crucial. Attention to detail and creativity are equally important.

” Animator responsibilities include conceptualizing the video, creating storyboard, designing characters and assets, animating sequence, and adding effects. “

II. Factors Influencing the Cost of Hiring a Product Video Animator

1. Complexity of the Project

The complexity of your project plays a significant role in determining the cost. Factors such as the project scope, the type of animation required (2D, 3D, or motion graphics), and the length of the video all impact the overall price. A short, simple 2D animation will generally be less expensive than a detailed, lengthy 3D animation with intricate graphics and effects.

2. Duration of the Video

The duration of the video is a crucial factor that significantly influences the cost of hiring a product video animator. Longer videos require more time to animate. This includes more frames to draw, more scenes to develop, and more complex storytelling elements. The more time an animator spends on your project, the higher the cost will be.

” Longer videos require more time to animate. “

3. Experience and Expertise of the Animator

One of the primary factors that affect the cost of hiring a product video animator is their experience and expertise. Animators with several years of experience and a strong portfolio of past work often command higher fees. Specialized skills, such as proficiency in 3D animation or motion graphics, can also increase the cost. When considering an animator, it’s essential to review their portfolio to assess the quality of their work and their ability to meet your specific needs.

4. Geographic Location

The location and availability of the animator can also impact the cost. Animators based in regions with a high cost of living or a competitive market may charge higher rates ($100-$200 per hour). Additionally, if an animator is in high demand you may need to pay a premium for their services. Remote animators may offer more competitive rates ($25-$50 per hour) compared to in-house professionals.

5. Turnaround Time

The urgency of your project can significantly influence the cost. If you need a quick turnaround, animators may charge rush fees to prioritize your project. Planning ahead and allowing sufficient time for the animation process can help you avoid these additional costs. It’s important to communicate your timeline clearly with the animator to ensure that both parties are on the same page.

” Planning ahead and allowing sufficient time for the animator can help you avoid additional costs. “

III. Case Studies: Successful Product Videos

To better understand how the factors discussed influence the cost of hiring a product video animator, let’s look at two real-life case studies. These examples illustrate the difference between a short, cheaper project and a complex, bigger project.

Example 1: Short Motion Graphics Project

• Client: A small tech startup
• Project Scope: The client needed a 30-second explainer video to introduce their new mobile app. The video was to be used on their website and social media channels.
• Type of Animation: Motion graphics with simple graphics and motion.
• Turnaround Time: 2 weeks
• Total Cost: $850

The video quickly communicated the app’s benefits, resulting in increased engagement on the client’s website and social media platforms. The project was completed on a short time and within budget, demonstrating that even short and simple animations can have a significant impact.

Example 2: Complex 2D Animation Project

• Client: A multinational corporation
• Project Scope: The client needed a 2-minute animated product demonstration video for their new software. The video was intended for use at trade shows, on their website, and in sales presentations.
• Type of Animation: 2D animation with detailed graphics and complex motion.
• Turnaround Time: 6 weeks
• Total Cost: $2,500

The video was a resounding success, attracting significant attention at trade shows and contributing to a substantial increase in sales inquiries. The high-quality animation and professional production values showcased the platform effectively, justifying the substantial investment.

IV. Budgeting for Your Product Video

Understanding your financial limits is crucial when planning your project. Start by setting a realistic budget that aligns with your goals and ensures the best possible outcome. If you have a maximum budget, communicate this clearly to the animator. Ask them to suggest the most effective approach within your financial constraints.

To stay within budget, consider tips for cost-effective animation. Communicate your vision clearly to avoid misunderstandings, provide detailed storyboards to streamline the process, and negotiate rates with your animator. Additionally, be aware of extra costs that may arise, such as hiring a professional scriptwriter, securing professional voiceovers, and sourcing royalty-free music.

V. How to Find the Right Product Video Animator

Finding the right animator starts with thorough research and seeking referrals from trusted sources. Once you have a list of potential animators, examine their portfolios carefully. Ensure their animation style aligns with your vision and project requirements.

Conduct interviews with potential animators to gauge their understanding of your project and assess their communication skills. Discuss your project goals, timelines, and budget to see if they can meet your expectations.

Finally, contact previous clients to verify the animator’s reliability and quality of work. Ask about their experience working with the animator, the final product’s quality, and whether the project was completed on time and within budget.

” Checking references ensures you hire a trustworthy professional who can deliver the results you need. “

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB). But don’t take our word for it—check out what our clients say about us.

VI. FAQs

How long does it take to produce a product video? Production time varies depending on the complexity and length of the video, but for 60-seconds video it generally takes between 4 to 6 weeks.

What should I look for in an animator’s portfolio? When reviewing an animator’s portfolio, look for examples of their previous work that align with your project’s style and requirements. Pay attention to the quality of the animation, creativity, and attention to detail. A strong portfolio is a good indicator of the animator’s capabilities and expertise.

Can I animate my product video myself? While there are DIY tools available, professional animators provide higher quality and more polished results.

How do revisions impact the overall cost? Revisions can increase costs, especially if they require significant changes. Clear communication can help minimize revisions.

How can I reduce costs without compromising quality? To reduce costs, consider simplifying the animation style, shortening the video length, and planning ahead to avoid rush fees. Additionally, working with freelancers or remote animators can often be more cost-effective than hiring large studios.

VII. Conclusion

Hiring a product video animator can be a valuable investment for your marketing strategy. By understanding the factors that influence cost and making informed decisions, you can create an engaging and effective product video that fits your budget. Whether you opt for a freelancer or an animation studio, the key is to communicate your vision clearly and plan thoroughly to achieve the best results.

Eggplain helped countless businesses just like yours, we create custom animated product video that’s tailored to your specific needs and goals. So let’s chat and see how we can help take your business to the next level!

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In today’s digital age, animated product videos have become a powerful tool for engaging customers and showcasing products. These videos combine creativity and information, making them an effective way to capture attention and convey messages clearly. But how do you go about creating one? Let’s dive into a step-by-step guide to help you craft an amazing animated product video.

Understanding Animated Product Videos

Definition and Purpose

Animated product videos are short videos that use animation to highlight the features and benefits of a product. These videos are designed to be visually appealing and informative, making complex information easily digestible.

Why choose animation? For starters, animated videos can simplify complex ideas, making them easier to understand. They’re also highly engaging, which can increase viewer retention and conversion rates. Plus, they allow for creative freedom that live-action videos might not.

” Short animated videos to highlight benefits of a product. They allow for creative freedom that live-action might not “

Planning Your Animated Product Video

Defining Your Goals

Before you start creating, it’s essential to define what you want to achieve with your video. Are you looking to boost sales, increase brand awareness, or explain a new feature? Clear goals will guide your production process.

Identifying Your Target Audience

Knowing who your audience is will help you tailor your video to their preferences and needs. Consider factors like age, interests, and buying behavior.

Creating a Concept

With your goals and audience in mind, brainstorm a concept for your video. This includes the storyline, key messages, and the overall tone and style. A strong concept will keep your video focused and engaging.

9 Steps in Creating Animated Product Videos

1. Choosing the Right Animation Style

There are several animation styles to choose from, including:

• 2D animation: Flat, two-dimensional characters and environments.
• 3D animation: Three-dimensional, lifelike characters and settings.
• Whiteboard animation: Hand-drawn illustrations on a white background.
• Motion graphics: Animated graphic elements, often used for data visualization.

Consider your product and audience when choosing an animation style. For example, motion graphics animation might be ideal for tech products, while whiteboard animation could work well for educational content.

2. Scriptwriting

A well-written script is the backbone of any successful animated video. It ensures that your message is clear and compelling.

Tips for Writing an Engaging Script:

• Keep it concise: Focus on delivering your message in a straightforward manner.
• Use a conversational tone: Write as if you’re speaking directly to your audience.
• Highlight benefits: Emphasize how your product solves problems or improves lives.

3. Storyboarding

Storyboarding involves creating a visual outline of your video. It’s a series of sketches that represent each scene, helping you visualize the flow and structure.

Steps to Create an Effective Storyboard:

1. Outline your script: Break it down into scenes.
2. Sketch each scene: Focus on key actions and visual elements.
3. Review and refine: Make sure the storyboard aligns with your concept and goals.

4. Voiceover and Sound Design

A good voiceover can bring your video to life. Choose an artist whose tone and style match your brand and message. Sound effects and music can enhance the emotional impact of your video and keep viewers engaged. Select audio elements that complement your visuals and narrative.

5. Animation Production Process

Key Stages of Production:

1. Pre-production: Planning.
2. Production: Creating the animation.
3. Post-production: Editing and finalizing the video.

Some popular animation tools include:

• Adobe After Effects: Great for motion graphics and visual effects.
• Blender: A powerful open-source 3D animation tool.
• Toon Boom Harmony: Ideal for 2D animation.

6. Editing and Post-Production

Editing is where your video comes together. It ensures that your story flows smoothly and that all elements are synchronized. Consider using software like Adobe Premiere Pro or Final Cut Pro for professional editing capabilities.

7. SEO Strategies for Animated Videos

To maximize visibility, optimize your video for search engines. This includes using relevant keywords in your title, description, and tags.

Tips for Improving Video Visibility:

• Create an engaging thumbnail: A compelling thumbnail can increase click-through rates.
• Add captions: Captions improve accessibility and can boost SEO.
• Share on multiple platforms: The more places your video appears, the higher its chances of being seen.

8. Promoting Your Animated Product Video

• Social Media Promotion: Share your video across all your social media channels. Use targeted ads to reach a broader audience.
• Using Email Marketing: Include your video in email newsletters to engage your subscribers and drive traffic to your website.
• Collaborations and Partnerships: Partner with influencers or other brands to expand your reach and credibility.

9. Key Metrics to Track

• View count: Number of times your video has been watched.
• Engagement rate: Likes, comments, and shares.
• Conversion rate: How many viewers took action after watching your video.

Use platforms like Google Analytics and YouTube Analytics to track and analyze your video’s performance.

Should You Hire an Animator to Create Animated Product Video?

Here are a few benefits of hiring an animator vs. creating your own video:

• Professional Quality: Hiring a professional animator ensures high-quality production. Experienced animators have the skills and knowledge to create visually stunning and technically sound videos.
• Time Savings: Creating an animated video from scratch can be time-consuming, especially if you’re not familiar with the process. A professional animator can expedite the process, allowing you to focus on other aspects of your business.
• Creative Expertise: Professional animators bring a wealth of creative expertise to the table. They can provide innovative ideas and solutions that you might not have considered, enhancing the overall impact of your video.
• Consistency: An experienced animator understands the importance of maintaining consistency in branding. They can ensure that the animation style, color schemes, and overall aesthetic align perfectly with your brand identity.
• Access to Advanced Tools and Software: Professional animators have access to the latest animation tools and software, which can significantly enhance the quality and effectiveness of your video. They know how to leverage these tools to create animations that stand out.
• Customization: Hiring an animator allows for a high level of customization. You can work closely with them to ensure that every element of the video aligns with your vision and objectives

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta.

FAQs about Creating Animated Product Videos

1. How long should an animated product video be?
Ideally, keep it between 60 to 90 seconds to maintain viewer engagement.

2. What budget should I set for my video?
Budgets can vary, but a typical range is between $900 to $2,500 depending on complexity and quality.

3. Can I create an animated video myself?
Yes, with the right tools and time investment, you can create your own animated video.

4. How do I choose the right animation software?
Consider your needs and skill level. Tools like Adobe After Effects are great for professionals, while simpler tools like Animaker are good for beginners.

5. What are the best platforms to share my animated product video?
Your website, YouTube, Facebook, Instagram, and LinkedIn are excellent platforms to share your video and reach a broad audience.

Conclusion

Creating an animated product video might seem daunting, but with careful planning and execution, it can be a highly rewarding endeavor. Follow these steps to craft a video that not only showcases your product but also captivates your audience. So, what are you waiting for? Start creating and watch your brand come to life in the most animated way possible!

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In today’s digital age, grabbing and maintaining the attention of potential customers is a challenge for many businesses. Product videos have emerged as a powerful tool to bridge this gap. Among the various types of product videos, animated product videos stand out due to their unique ability to convey information in an engaging and visually appealing manner. But what makes these animated videos so special? Let’s dive into the myriad benefits they offer.

What Are Animated Product Videos?

Animated product videos are short films that use animation to showcase a product’s features, benefits, and uses. These videos often incorporate various styles of animation, such as 2D, 3D, motion graphics, and stop-motion. Examples include explainer videos, promotional clips, and educational tutorials.

” Short videos that use animation to showcase a product’s benefits “

Different Types of Animated Product Videos

Explainer Videos: These videos break down complex products or services into easy-to-understand segments, making them ideal for new or innovative offerings.

Brand Videos: These videos focus on the brand’s story, values, and mission, creating a deeper connection with the audience by sharing the company’s journey.

Tutorial Videos: Tutorials guide users through specific processes, helping them make the most out of a product with step-by-step instructions.

Demo Videos: Demo videos showcase how a product works in real-life scenarios, providing a practical look at its features and benefits.

The Power of Animated Product Videos

1. Visual vs. Text-Based Content

Studies show that people are more likely to remember information presented visually compared to text. Animated videos combine visuals with audio, making them more engaging and easier to understand. Our brains are wired to process visual information faster and more efficiently. Visual content can evoke emotions and enhance memory retention, making it a powerful tool for learning and marketing.

” Our brains are wired to process visual information faster “

2. Animation Captures Attention

Animated videos are inherently captivating due to their dynamic and colorful nature. They can quickly grab the viewer’s attention and hold it longer than static images or text. Consider popular animated explainer videos by companies like Dropbox and Slack. These videos effectively communicate the product’s value proposition in an engaging manner, leading to higher viewer retention and conversion rates.

3. Simplifying Complex Ideas

Animation allows for the simplification of complex concepts. Through visual metaphors and analogies, intricate ideas can be broken down into digestible pieces. For instance, a company that provides cloud storage services might use the metaphor of a physical storage box to explain how data is stored and accessed in the cloud.

4. Impact on Purchasing Decisions

Animated product videos can significantly influence purchasing decisions. By clearly illustrating a product’s benefits and features, they help potential customers make informed choices. According to studies, including a product video on a landing page can increase conversions by up to 80%. Companies like Crazy Egg saw a 64% increase in conversions after adding an animated explainer video to their homepage.

” Companies like Crazy Egg saw a 64% increase in conversions “

5. Brand Recall

Animated videos are often more memorable due to their unique and creative visuals. This can lead to better brand recall and recognition among consumers. Animation allows for the consistent use of brand colors, logos, and themes, reinforcing brand identity across different marketing channels.

6. Cost Effective

Creating animated videos can be more cost-effective than producing live-action videos, which often require actors, locations, and extensive post-production work. Various tools and software, like Adobe After Effects, Blender, and Vyond, make it easier for businesses to create high-quality animated videos without breaking the bank.

7. Multi-Platform Use

Animated videos can be easily adapted for different platforms, from websites and social media to email marketing and presentations. Animation can be tailored to suit different demographics, making it a versatile tool for reaching diverse audiences.

8. Video Content and Search Rankings

Videos, in general, lead to higher engagement metrics such as longer time on site and lower bounce rates, which positively impact search engine rankings. Including videos on your website can improve its SEO. Search engines prioritize content that engages users, and videos are a great way to achieve this.

” Videos on your website can improve its SEO “

9. Virality of Animated Content

Animated videos are highly shareable on social media due to their engaging and entertaining nature. They can quickly go viral, amplifying your brand’s reach. Platforms like YouTube, Instagram, and TikTok are ideal for sharing animated videos, given their visual-centric nature.

10. Custom Animations for Target Audiences

Businesses can create custom animations that resonate with their target audience, providing a personalized and relevant experience. Interactive animations, such as clickable elements or choose-your-own-adventure styles, can enhance user engagement and provide a more immersive experience.

Looking for Product Video Animator?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, United Overseas Bank (UOB), Got Question Ministries, and many more.

FAQs

How long should an animated product video be?

Ideally, an animated product video should be between 60 to 90 seconds long. This length is enough to convey the key message without losing the viewer’s attention.

Can small businesses benefit from animated product videos?

Absolutely! Animated product videos can be particularly beneficial for small businesses as they provide a cost-effective way to explain products, engage customers, and improve brand visibility.

Are animated product videos suitable for all industries?

Absolutely! The versatility of animated product videos makes them suitable for virtually any industry.

Conclusion

Animated product videos are a versatile, engaging, and cost-effective way to showcase your products. They simplify complex concepts, boost conversion rates, improve brand recall, and offer numerous SEO benefits. By leveraging the power of animation, businesses can create memorable and impactful content that resonates with their audience.

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