How Much Is Explainer Video Cost?

One common concern that arises when considering animated explainer videos is their cost. Let’s delve into the world of explainer video cost to better understand the factors that influence it.

” Explainer videos have become a cornerstone of modern marketing strategies, effectively conveying complex ideas in a visually engaging and digestible format. “

These short videos, often one to two minutes in length, offer businesses a powerful tool to communicate their brand, products, or services to a diverse audience.

2. Importance of Explainer Videos

Before we dissect the costs associated with explainer videos, it’s essential to grasp their significance. Explainer videos can significantly boost a company’s online presence, enhance user engagement, and drive conversions. They simplify intricate concepts, making them easily understandable, thereby fostering a deeper connection with the audience.

3. Real-World Example of Animated Explainer Video Cost

To provide a clearer picture, we’ll explore a real-world examples of animated explainer videos cost, shedding light on their costs and outcomes. Wyzowl conducted a research and asked for quotation for 60-sec explainer video to 116 companies, and here is what they found:

• The lowest price quoted was $600
• The highest price quoted was $250,000
• The average (mean) price was $10,983

When the outliers are removed – the lowest and highest 5% of quotations – the average price drops to $8,457. The median price, which is the middle value of all prices received, is even lower at $5,400.

” This suggests that there are many more affordable animated explainer videos available than expensive ones. “

This is good news for businesses of all sizes, as it means that they can create engaging and informative videos to promote their products or services without breaking the bank.

4. Factors Influencing Animated Explainer Video Cost

The cost of creating an explainer video can vary widely based on several key factors:

1. Video Length

There are a few reasons why animated explainer videos can vary so much in price. One factor is the length of the explainer video. Longer videos will generally cost more to produce.

2. Animation Style

Different animation styles used in explainer video have varying production costs. The level of detail and intricacy in the graphics and illustrations used in the video can influence the cost. Intricate designs and high-quality graphics may incur higher expenses. Highly detailed 3D animation tends to be more expensive compared to 2D animation or simpler styles.

3. Complexity

Another factor is the complexity of the animation. More complex videos with more characters, scenes, and visual effects will be more expensive to produce. The experience and reputation of the production company will also affect the price.

4. Script, Voiceover, and Music

Crafting a compelling explainer video script, engaging voiceover and music that fit is essential for an effective explainer video. Quality narration can impact the overall cost of the video.

5. Studio Location

The cost of producing an animated explainer video can vary depending on the location of the studio. Studios in developed countries tend to be more expensive than studios in developing countries.

Need Animated Explainer Video Without Breaking the Bank?

Eggplain is team of experienced animators with nearly a decade of expertise in animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you encounter every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).

5. Types of Animated Explainer Videos Pricing

Explainer videos come in a variety of packages and price points. Here at Eggplain, we’ve simplified the process by dividing our animated explainer video pricing into three categories, each with its own benefits and costs:

1. Starter Package

As the name suggest, the Starter Package is a great option for first-timer who are looking for a short, affordable video. This package is perfect for teaser videos or social media videos that last around 15-30 seconds.

2. Value Package

The Value Package is ideal for businesses that are ready to launch their product or service to the market. This package is also a good choice for businesses that already have an explainer video and are looking to create a new one for a new product or service. Value Package videos typically last 60-90 seconds.

3. Extensive Package

The Extensive Package is our most robust option. This package is designed for businesses that want to goes in-depth about their product, service, or brand. Extensive Package videos are typically longer than 120 seconds and can be used for a variety of purposes, such as corporate videos, training videos, and product demos.

Which Package is Right for You?

The best explainer video package for you will depend on your specific needs and budget. If you’re not sure which package is right for you, we recommend contacting us for a consultation. We can help you assess your needs and choose the package that’s best for your business.

6. Explainer Video Cost FAQs

Q: Are there ways to reduce animated explainer video costs without compromising quality?
A: Yes, efficient planning, clear communication, and repurposing existing assets can help optimize costs while maintaining quality.

Q: How long does it typically take to create an animated explainer video?
A: The production timeline for an explainer video can range from 4-6 weeks, depending on the video’s length and complexity.

Q: Can I use royalty-free music in my explainer video to save costs?
A: Yes, using royalty-free music is a cost-effective way to enhance your explainer video without incurring additional expenses for licensing.

Q: What platforms are best suited for sharing explainer videos to reach a wider audience?
A: Popular platforms for sharing explainer videos include YouTube, Vimeo, social media platforms, and company websites.

7. Conclusion

In conclusion, while the cost of an animated explainer video can vary based on multiple factors, the investment is often justified by the substantial benefits it brings to a business. Crafting a well-planned and engaging explainer video is an investment that can yield long-term dividends in terms of brand awareness, engagement, and ultimately, business growth. It is also important to shop around and compare quotes from different production companies.

If you are considering creating an animated explainer video for your business, our team is here to work with you. We create custom explainer videos that is tailored to our client specific needs and goals. We’ve helped countless businesses just like yours. So, let’s chat and see how we can help take your business to the next level!

Free Consultation!

Tell us about your project, and our team will get back to you within 12 hours.

Get Started

Hiring The Right Animated Explainer Video Company

Are you searching for a way to breathe life into your brand’s message, captivate your audience, and skyrocket your business’s success? Look no further, in this guide, we will embark on a journey to uncover the world of animated explainer videos, exploring their immense potential, benefits, and how to choose the right animated explainer video company for your project.

Introduction

In the digital age, businesses are constantly looking for innovative ways to captivate their audiences. Animated explainer videos have emerged as a powerful tool for delivering information in an engaging and memorable way. In this article, we will delve into the world of animated explainer video companies, exploring their role, benefits, and how to choose the right partner to bring your ideas to life.

What Are Animated Explainer Videos?

Before we dive into the process of selecting an animated explainer video company, let’s clarify what exactly an animated explainer video is. These videos are short, engaging clips that use animation to convey a message or tell a story. They are a versatile medium, often employed for product demonstrations, educational purposes, or simply to entertain and engage the audience.

The Power of Animated Explainer Video

Why should you consider incorporating animated explainer videos into your marketing strategy? Let’s explore the compelling reasons:

1. Capturing Attention

In today’s fast-paced world, catching the viewer’s attention is challenging. Animated explainer videos are exceptionally effective at capturing audience attention because they leverage engaging visuals, dynamic animations, and concise storytelling. Their combination of vibrant colors, movement, and relatable characters creates an appealing and visually stimulating experience.

2. Simplifying Complex Ideas

Sometimes, explaining intricate concepts can be a daunting task. Animated explainer videos excel at simplifying complex ideas because they use visual storytelling to break down intricate concepts into easily digestible and relatable visuals. Through clear, concise animations and narrative techniques, these videos can simplify complex processes, products, or ideas, making them more accessible to a wide audience.

3. Enhancing Brand Identity

Your brand’s identity is crucial, and animated explainer videos are able to provide visually engaging and consistent means of conveying a brand’s message. They allow for creative storytelling that aligns with the brand’s personality and values. Through unique animation styles and characters, these videos can establish a memorable and distinctive visual language that sets the brand apart.

4. Cost-Effective Marketing

Compared to live-action videos, animated explainer videos cost are often more budget-friendly because they require fewer resources and offer greater flexibility. They eliminate the need for costly location shoots, physical props, and extensive post-production work. Their versatility allows for a single video to serve multiple purposes, and their ease of editing reduces expenses associated with revisions, making them a wise choice for businesses of all sizes.

The Benefits of Animated Explainer Video

1. Communicate Your Message Effectively

One of the most obvious animated explainer video benefits for your business is that it can communicate your message more effectively. Animated videos can be more engaging and entertaining than static text or images. By combining visual and auditory elements, explanation videos can capture viewers’ attention and convey information in a more memorable and impactful way.

2. Improved Conversion Rates

Did you know that the ability to explain your product or service concisely often results in higher conversion rates? A study by Wyzowl found that in 2023, 89% of people were convinced to buy a product or service after watching a brand’s video.

3. Better SEO Performance

Having an animated explainer video on your website can also help to boost your search engine rankings. Search engine loves video content, and by embedding an explanation video on your website, you can improve your chances of appearing on the first page of search results. This is because video content is more engaging and has a longer dwell time, which signals to search engines that your website is valuable and relevant to users.

Finding the Right Animated Explainer Video Company

Now that you understand the potential benefits, it’s time to explore the key factors to consider when selecting a partner for your animated explainer video project.

1. Portfolio and Expertise

When choosing a partner, examining their past work and expertise in your industry is vital. By reviewing the animated explainer video company’s portfolio, you can assess the quality, style, and versatility of their animations. This insight allows you to determine if the company’s previous projects align with your vision and requirements. A strong portfolio showcases the company’s expertise and competence, making it a critical factor in making an informed decision and ensuring that the chosen company can bring your ideas to life effectively.

2. Reviews and Testimonials

The experiences of past clients speak volumes. Reading about the experiences of past clients helps gauge the company’s reliability, professionalism, and ability to meet your expectations. Positive animated explainer video company reviews and testimonials serve as endorsements of the company’s expertise and customer satisfaction, offering valuable social proof to those seeking assurance before making a decision. These real-life accounts can be the deciding factor in choosing a reputable and trustworthy animated explainer video partner.

3. Communication and Collaboration

Effective communication is key in choosing the right animated explainer video company as it ensures that your ideas and requirements are understood and executed accurately. A company that maintains open and clear communication channels fosters collaboration and allows you to provide feedback, share insights, and ask questions throughout the project. This results in a video that aligns with your vision, ultimately leading to a successful partnership and a video that meets or exceeds expectations.

4. Cost and Budget

Cost and budget considerations are essential when selecting the right animated explainer video company, as they determine the feasibility and financial sustainability of the project. Establishing a clear budget helps you avoid unexpected expenses and find a partner that aligns with your financial constraints. By assessing the animated explainer video company’s pricing structure and discussing the project’s financial aspects, you can make an informed decision, selecting a company that offers quality within your budget. This step is crucial in achieving a successful partnership without compromising on the video’s quality or other project requirements.

5. Project Timeline

Discuss the expected timeline for your project. Understanding the expected animated explainer video timeline for the project ensures that the video is delivered on schedule, aligning with marketing campaigns, product launches, or other strategic initiatives. Timely delivery is essential in a competitive market, and a company that can meet deadlines reflects professionalism and reliability. Clear project timelines enable you to manage your resources efficiently and make informed decisions, making them a key factor in selecting the right animated explainer video partner.

FAQs about Animated Explainer Video Company

1. How long should an animated explainer video be?

The ideal length for an explainer video is around 60-90 seconds. It should be concise and engaging.

2. How much does it cost to hire animated explainer video company?

There are several factors that affect animated explainer video cost, such as video length and complexity. We offer a variety of pricing options depends on the specific needs of our clients.

3. What types of businesses can benefit from animated explainer videos?

Explainer videos are versatile and can benefit businesses across various industries, from tech startups to healthcare providers.

4. What is the typical turnaround time for creating an animated explainer video?

The production time for animated explainer video can vary depending on the complexity of the project and the company’s workload. On average, it can take 4-6 weeks.

5. How can I measure the ROI of an animated explainer video?

Measuring ROI can be done by tracking website traffic, conversion rates, and analyzing customer feedback to gauge the video’s impact on your business.

Conclusion

In the world of business, captivating your audience and conveying your message effectively is essential. Animated explainer videos have become a staple in modern marketing and communication. Their ability to convey complex ideas, boost engagement, and improve conversion rates makes them an invaluable asset for any business. Finding the right animated explainer video company is the key to leveraging this powerful tool effectively.

Eggplain helped countless businesses just like yours, we create custom animated explainer video that’s tailored to your specific needs and goals. So let’s chat and see how we can help take your business to the next level!

Let’s do this!

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Tailoring Animated Explainer Videos for Singapore Market

In the fast-paced digital landscape of today, capturing the attention of your target audience is more challenging than ever. For businesses in Singapore, staying ahead of the curve requires innovative and engaging strategies.

Animated explainer videos in Singapore have emerged as a game-changer, offering a dynamic and visually appealing way to convey complex messages. In this article, we delve into the world of animated explainer videos and explore why they are a must-have for businesses looking to make a lasting impact on the Singaporean audience.

The Rise of Animated Explainer Videos in Singapore

One of the primary reasons animated explainer videos are gaining traction is their inherent visual appeal. In a world where information overload is the norm, captivating visuals stand out and grab attention. This visual engagement not only makes information more digestible but also increases the likelihood of the message being retained.

Singapore’s diverse business landscape often involves dealing with intricate products or services. Animated explainer videos shine in breaking down these complexities into easily understandable and relatable concepts. Through vivid visuals and straightforward narratives, businesses can effectively communicate their value proposition to a broad audience.

Crafting the Perfect Animated Explainer Videos for Singapore Market

Creating an animated explainer video that truly resonates with the Singaporean audience necessitates a profound comprehension of their unique preferences and cultural intricacies. In a multicultural and diverse market like Singapore, where various ethnicities coexist harmoniously, it becomes imperative for businesses to tailor their content to cater to this diversity.

1. Cultural Nuances Matter

Singapore boasts a rich tapestry of cultures, including Chinese, Malay, Indian, and Eurasian influences. Each culture brings with it a set of customs, traditions, and sensitivities. Understanding these nuances is not merely a courtesy but a strategic move to ensure your animated explainer video does not inadvertently alienate any segment of your audience.

2. Language Precision

Language is a powerful tool for connection. Singapore is a multilingual society where English, Mandarin, Malay, and Tamil are commonly spoken. Crafting your animated explainer video with linguistic precision ensures that your message is accessible and relatable across various language groups. It is not just about translation but about resonating culturally through language choices that feel natural to the audience.

3. Localizing Visual Elements

Beyond language, visual elements play a pivotal role in cultural resonance. Incorporating familiar landmarks, symbols, or even colloquial imagery can create an immediate connection with the audience. Whether it’s depicting iconic Singaporean scenes or using colors associated with local festivals, the visual context matters in fostering a sense of belonging and cultural alignment.

4. Embracing Local Values

Singaporeans value certain principles such as harmony, family, and progress. Aligning your animated explainer video with these values can significantly enhance its reception. Whether it’s showcasing a diverse and inclusive workplace or emphasizing the positive impact of your product on the community, integrating these themes fosters a sense of shared values.

5. Building Trust through Familiarity

In a market where trust is paramount, familiarity breeds confidence. Tailoring your animated explainer video to mirror the daily experiences, challenges, and aspirations of the Singaporean audience creates a sense of authenticity. This authenticity, in turn, builds trust—an invaluable currency in the competitive business landscape.

Maximizing SEO Impact with Animated Explainer Videos

To leverage the full SEO potential of animated explainer videos, it’s crucial to pay attention to the accompanying text. Craft detailed and keyword-rich video descriptions that provide context, relevant information, and encourage user engagement. This not only aids in search engine visibility but also enhances the overall user experience.

Consideration of where and how the animated explainer video is placed on your website plays a pivotal role in SEO. Placing the video on prominent pages, such as the homepage or product/service pages, ensures that search engines recognize its significance, contributing to improved rankings.

Hiring The Right Animated Explainer Video Company

When choosing a partner, examining their past work and expertise in your industry is vital. A strong animated explainer video portfolio showcases the company’s expertise and competence, making it a critical factor in making an informed decision and ensuring that the chosen company can bring your ideas to life effectively.

The experiences of past clients also speak volumes. Reading about the experiences of past clients helps gauge the company’s reliability, professionalism, and ability to meet your expectations. Positive animated explainer video company reviews and testimonials serve as endorsements of the company’s expertise and customer satisfaction, offering valuable social proof to those seeking assurance before making a decision.

Cost and budget considerations are essential when selecting the right animated explainer video company. By assessing the animated explainer video company’s pricing structure and discussing the project’s financial aspects, you can make an informed decision, selecting a company that offers quality within your budget.

FAQs about Animated Explainer Videos for Singaporean Market

How long should a Singaporean-targeted explainer video be? 

For optimal engagement, aim your animated explainer video duration of 60-90 seconds, aligning with the fast-paced digital habits of the Singaporean audience.

Do I need to translate my script into Singaporean English?

Yes, translating your animated explainer video script into Singaporean English ensures cultural resonance and better connection with the local audience.

What animation styles work best in Singapore?

There are many animated explainer video styles. Balancing modern aesthetics with cultural sensitivity is key. Consider clean, professional animations with subtle cultural references.

Is humor effective in Singaporean animated videos?

Yes, but tread lightly. Humor should be culturally appropriate and considerate of local sensitivities.

How can I measure the success of my animated video in Singapore?

Track engagement metrics, including views, shares, and comments. Additionally, gather feedback from the Singaporean audience for valuable insights.

Are there cultural taboos to avoid in animated videos for Singapore?

Absolutely. Thoroughly research and avoid topics that may be sensitive or offensive in the Singaporean cultural context.

Conclusion

In the competitive digital landscape of Singapore, integrating animated explainer videos into your marketing arsenal is more than just a trend; it’s a strategic necessity. The visual allure, coupled with the ability to simplify complex concepts, makes animated explainer videos a potent tool for businesses aiming to captivate the Singaporean audience. 

If you are considering creating an animated explainer video for your business, our team at Eggplain is here to work with you. With nearly a decade of expertise creating videos for countless businesses just like yours, we create custom videos that are tailored to your specific needs and goals. So let’s chat and see how we can help take your business to the next level!

Free Consultation!

Tell us about your project, and our team will get back to you within 12 hours.

Get Started

In the dynamic landscape of digital communication, businesses in the United States are increasingly turning to animated explainer videos as a powerful tool to convey complex messages in a visually engaging manner. However, producing animated explainer videos for U.S. audiences requires careful consideration of various factors to ensure effectiveness. 

Definition of Animated Explainer Video

Before we dive into dive into the dos and don’ts that can make or break your animated explainer video strategy, let’s clarify what is an animated explainer video. These videos are short, engaging clips that use animation to convey a message or tell a story. They are a versatile medium, often employed for product demonstrations, educational purposes, or simply to entertain and engage the audience.

The Impact of Animated Explainer Videos for U.S. Audiences

In today’s fast-paced world, catching the viewer’s attention is challenging. Studies show that 89% of people were convinced to buy a product or service after watching a brand’s video. Animated explainer videos are exceptionally effective at capturing audience attention because they leverage engaging visuals, dynamic animations, and concise storytelling. Their combination of vibrant colors, movement, and relatable characters creates an appealing and visually stimulating experience.

Also, animated explainer videos in United States are more than just a trend; they are a strategic asset. Animated explainer videos excel at simplifying complex ideas because they use visual storytelling to break down intricate concepts into easily digestible and relatable visuals. Through clear, concise animations and narrative techniques, these videos can simplify complex processes, products, or ideas, making them more accessible to a wide audience. 

Tailoring Animated Explainer Videos to the U.S Market

Understanding and catering to the unique characteristics of the U.S. market is paramount for the success of animated explainer videos. Tailoring your content to resonate with U.S. audiences involves a strategic blend of cultural awareness, linguistic nuances, and an understanding of the diverse preferences within this vast market.

1. Understanding Cultural Nuances

The United States is a melting pot of cultures, each with its own set of norms, values, and communication styles. To effectively tailor animated explainer videos, it’s crucial to grasp the cultural nuances that influence consumer behavior. For instance, humor varies across regions, and what may be amusing on the East Coast might not resonate as well on the West Coast. Researching and incorporating culturally relevant elements into your videos can significantly enhance viewer engagement.

2. Linguistic Considerations

The U.S. is a linguistically diverse nation, with regional accents, colloquialisms, and language preferences varying widely. When crafting scripts for animated explainer videos, striking the right tone and using language that resonates with your target audience is essential. Avoiding overly formal or technical language and opting for a conversational tone helps create a sense of familiarity, making your content more accessible to a broader audience.

3. Addressing Regional Preferences

Different regions in the U.S. have distinct tastes and preferences. Understanding these regional variations can influence the visual and narrative elements of your animated videos. For instance, a video targeting a Southern audience might benefit from themes that align with Southern hospitality and values. Adapting your content to regional sensibilities not only enhances relatability but also demonstrates a thoughtful approach that can foster stronger connections with viewers.

4. Incorporating Diversity and Inclusivity

The U.S. is celebrated for its diversity, and incorporating inclusivity in your animated explainer videos is not just a recommendation but a necessity. Representing a spectrum of ethnicities, backgrounds, and experiences in your visuals and narratives helps your content resonate with a broader audience. An inclusive approach not only aligns with societal expectations but also contributes to the creation of a positive brand image.

5. Adapting to Social and Political Sensitivities

Navigating the U.S. market requires a nuanced approach to social and political sensitivities. Being mindful of current events, societal conversations, and potential sensitivities ensures that your animated explainer videos do not inadvertently alienate or offend your audience. Striking a balance between being socially conscious and promoting your brand message is crucial for maintaining a positive brand image.

6. Keeping Pace with Trends

The U.S. market is dynamic, and consumer preferences evolve rapidly. Staying abreast of cultural trends, pop culture references, and emerging topics that capture public interest is key to creating timely and relevant animated explainer videos. Integrating current trends into your content not only keeps it fresh but also positions your brand as culturally aware and responsive to the ever-changing interests of your audience.

7. Personalizing User Experience

Tailoring animated explainer videos for U.S. audience goes beyond general cultural awareness; it involves personalizing the user experience. Utilizing data analytics to understand the behaviors and preferences of your target audience allows for the creation of highly targeted and personalized content. This level of personalization enhances viewer engagement by providing content that aligns with individual preferences, increasing the likelihood of conversions.

Budget Considerations (Hiring Professionals vs. DIY)

In the realm of animated explainer video production cost, businesses face a crucial decision between hiring professionals and adopting a do-it-yourself (DIY) approach. Hiring professionals from animation agencies offers distinct advantages, including expertise, efficiency, comprehensive services, and the ability to customize animations to align with a brand’s identity. However, this comes at a cost, both financially and in terms of potential communication challenges and reduced creative control.

On the other hand, the DIY route presents cost savings, greater creative control, and flexibility in timelines. Yet, it comes with its own set of challenges, such as a steep learning curve, time-consuming processes, and concerns about maintaining quality without professional expertise.

Ultimately, the chosen approach—whether hiring professionals or opting for a DIY strategy—should be driven by a careful consideration of budget considerations while ensuring the selected method aligns with the creative vision and overall goals of the business. The objective remains the creation of compelling, effective animated explainer videos that resonate with the target audience, regardless of the chosen production path.

FAQs

What animation styles work best for U.S. audiences?

Different explainer video types offer different benefits, and it’s important to choose a type that suits the nature of the product and the target audience. Styles like 2D animation and motion graphics often resonate well with U.S. audiences.

How long should an animated explainer video be?

The ideal duration for animated explainer video is typically 60-90 seconds, keeping it concise to maintain viewer engagement.

Can I use humor in my explainer video?

Yes, humor can be effective if aligned with your brand and resonates with U.S. audiences.

How often should I update my explainer videos?

Regular updates are beneficial, especially when introducing new products or services or adapting to industry trends.

Conclusion

In a world where attention spans are fleeting, animated explainer videos have emerged as a powerful tool for businesses in the United States. At Eggplain, we recognize the pivotal role these videos play in captivating audiences and driving brand awareness. By incorporating these elements into your video production strategy, you not only enhance viewer engagement but also position your brand as culturally attuned and responsive to the dynamic landscape of the U.S. market. 

If you are considering creating an animated explainer video for your business, our team is here to work with you. We’ve helped countless businesses just like yours in creating custom explainer videos that is tailored to your specific needs and goals. So, let’s chat and see how we can help take your business to the next level! 

Free Consultation!

Tell us about your project, and our team will get back to you within 12 hours.

Get Started

In today’s digital age, businesses of all sizes are looking for innovative ways to stand out from the competition and grab the attention of potential customers. One effective way to do this is by creating explanation videos that showcase your products, services, or brand in an engaging and informative way. In this article we are going to explore why your business needs explanation video.

Before we dive into the benefits of explanation videos, it’s important to understand what they are. If you’re new to the concept of Explanation Videos or Explainer Videos, are a popular way to communicate your product or service in a way that is easy to understand in a short amount of time.

1. Explanation Video Increase Conversion.

Explanation videos can help increase your conversion rates by providing a clear and concise explanation of your product or service. A study by Wyzowl found that in 2023, 89% of people were convinced to buy a product or service after watching a brand’s video. This is because explanation videos help to simplify complex information, making it easier for potential customers to understand what you have to offer.

2. Explanation Video Boost SEO.

Having an explanation video on your website can also help to boost your search engine rankings. Google loves video content, and by embedding an explanation video on your website, you can improve your chances of appearing on the first page of search results. This is because video content is more engaging and has a longer dwell time, which signals to search engines that your website is valuable and relevant to users.

However, it’s important to note that simply adding a video to your website will not automatically improve your search engine rankings. You also need to optimize your video content by including relevant keywords, creating a compelling video title and description, and ensuring that the video is mobile-friendly and loads quickly.

3. Enhance Brand Awareness

Explanation videos can help to enhance your brand awareness by providing a visual representation of your business. By including your branding elements in your video, such as your logo and brand colors, you can create a cohesive and memorable experience for your audience. This can help to increase brand recognition and familiarity, which can lead to increased brand loyalty and repeat business.

4. Communicate Your Message Effectively

One of the most obvious explanation video benefits for your business is that it can communicate your message more effectively than text or images for several reasons. Firstly, videos can be more engaging and entertaining than static text or images. By combining visual and auditory elements, explanation videos can capture viewers’ attention and convey information in a more memorable and impactful way.

Moreover, explanation videos can help to create an emotional connection with viewers. By using storytelling and other emotional cues, brands can engage viewers on a deeper level and build trust and rapport with their audience.

5. Increase Engagement on Social Media

Finally, explanation videos can help to increase engagement on social media. According to a report by Hubspot, video content on social media can generate up to 1200% more shares than text and image content combined. The study also found that social media posts with video receive 48% more views than those without.

Furthermore, video content can help to increase the amount of time users spend on a brand’s social media page, as well as boost the overall engagement rate (likes, comments, shares, etc.) of the post. This also help to increase your reach and exposure on social media, which can lead to increased brand awareness and ultimately, more business.

Hiring Explanation Video Company

Now that you understand the potential benefits and what it takes to create your own video, it’s time to explore the key factors to consider when selecting an animated explainer video company for your project.

1. Portfolio

A strong portfolio showcases the company’s expertise and competence, making it a critical factor in making an informed decision and ensuring that the chosen company can bring your ideas to life effectively.

2. Reviews

Positive animated video company reviews and testimonials serve as endorsements of the company’s expertise and customer satisfaction, offering valuable social proof to those seeking assurance before making a decision. These real-life accounts can be the deciding factor in choosing a reputable and trustworthy animated explainer video partner.

3. Cost

Establishing a clear budget helps you avoid unexpected expenses and find a partner that aligns with your financial constraints. By assessing the animated video company’s pricing structure and discussing the project’s financial aspects, you can make an informed decision, selecting a company that offers quality within your budget. This step is crucial in achieving a successful partnership without compromising on the video’s quality or other project requirements.

Conclusion

There are many explanation video benefits for businesses looking to increase their conversion rates, boost their search engine rankings, enhance their brand awareness, communicate their message effectively, and increase engagement on social media. By leveraging the power of video content, you can connect with your audience in a meaningful way and achieve your business goals.

Our team at Eggplain has helped countless businesses just like yours to create a customized video that’s tailored to your specific needs and goals. So, let’s chat and see how we can help take your business to the next level!

Free Consultation!

Tell us about your project, and our team will get back to you within 12 hours.

Get Started

Best SaaS Explainer Video Examples

In the dynamic landscape of digital marketing, SaaS companies are constantly seeking innovative ways to explain their software solutions to potential customers. Enter explainer videos – short, compelling, and visually captivating animations that simplify complex concepts. In this article, we’ll delve into the world of SaaS explainer videos and showcase 7 outstanding examples. From captivating narratives to stunning visuals, these videos effectively engage, educate, and convert viewers.

Table of Content

1. Introduction
2. 7 Best SaaS Explainer Video Examples
   1. Moodcaster
   2. Creative Mail
   3. Slack vs Email
   4. Asana
   5. Build The Future at Dropbox
   6. DocuSign eSignature
   7. Microsoft Loop
3. The Impact of SaaS Explainer Videos
4. FAQs
   1. How do SaaS explainer videos benefit my business?
   2. What should I include in a SaaS explainer video?
   3. Are SaaS explainer videos suitable for all audiences?
   4. How can I measure the success of my SaaS explainer video?
   5. Can I create my own SaaS explainer video?
   6. What makes a SaaS explainer video effective?
5. Conclusion

7 Best SaaS Explainer Video Examples

Let’s dive into the impressive world of SaaS explainer videos that captivate audiences with their creativity, clarity, and conversion-focused content:

1. InBody

InBody test is a non-invasive, quick, and accurate body composition analysis that provides a detailed breakdown of your weight in terms of muscle, fat, and water. The video utilize drawn version of the real software, making it easy to understand and straight to the point. 

2. Creative Mail

Creative Mail is an intelligent email editor that helps create email marketing campaigns right from WordPress Admin Dashboard. The video uses creative and abstract animation to illustrate how the product works. Supported with soft spoken narrator, upbeat background music, and playful sound effect, the video able hold the viewers attention until the very end.

3. Slack vs Email

Slack is a cloud-based freemium cross-platform instant messaging service. The explainer video tackles email versus Slack in an innovative way. With vibrant animations and a touch of humor, the video showcases the frustrations of traditional communication systems and introduces Slack as the game-changer, to get more work done.

4. Asana

Asana is a web and mobile “work management” platform designed to help teams organize, track, and manage their work. Asana’s explainer video combines simplicity and sophistication. Through a blend of sleek visuals and concise narration, the video highlights how the software simplifies the communication process, empowering teams to do more with less effort.

5. Build The Future at Dropbox

Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. Through dynamic animations and vibrant colors, the video tells the real story of what Dropbox does to generate a sense of excitement about working for Dropbox. 

6. DocuSign eSignature

DocuSign eSignature is document signing software that you can use to legally and securely collect approvals online in minutes. It showcases real-life challenges and seamlessly demonstrates how DocuSign eSignature solution addresses them. The video’s conversational tone and relatable situations resonate with viewers.

7. Microsoft Loop

Microsoft Loop is an online collaboration platform as an addition to Microsoft 365 suite of apps. The video uses a variety of colors, shapes, and 3D animation to create a visually appealing and engaging experience. Reflecting the potential of Loop to improve teamwork and collaboration.

The Impact of SaaS Explainer Videos

These exceptional SaaS explainer video examples highlight the profound impact of visual storytelling in the tech world. By simplifying intricate concepts and showcasing real-life benefits, these videos have the potential to turn curious viewers into enthusiastic customers. Incorporating such videos into your marketing strategy can yield higher engagement rates, increased brand awareness, and ultimately, greater conversions.

FAQs

1. How do SaaS explainer videos benefit my business?

SaaS explainer videos serve as powerful marketing tools. They simplify complex ideas, engage viewers, and showcase your software’s value proposition in a memorable way. This can lead to increased customer understanding and higher conversion rates.

2. What should I include in a SaaS explainer video?

An effective SaaS explainer video should have a clear problem-solution narrative, highlight key features, demonstrate how the software works, and emphasize the benefits users can gain. Keeping the video concise and engaging is crucial.

3. Are SaaS explainer videos suitable for all audiences?

Absolutely. SaaS explainer videos can be tailored to different audiences by adjusting the tone, style, and messaging. Whether you’re targeting tech-savvy professionals or newcomers to the industry, explainer videos can effectively communicate your software’s value.

4. How can I measure the success of my SaaS explainer video?

You can track the success of your SaaS explainer video through metrics like view count, engagement rate, click-through rate, and conversion rate. Analyzing these metrics will provide insights into how well the video is resonating with your audience.

5. Can I create my own SaaS explainer video?

Yes, you can create your own SaaS explainer video using various online tools and software. However, for a more professional and polished result, consider hiring a video production company that specializes in creating explainer videos.

6. What makes a SaaS explainer video effective?

A successful SaaS explainer video combines a clear and concise script, visually appealing animations, relatable scenarios, and a compelling call to action. It should effectively address the pain points of your target audience and offer a solution that resonates.

Conclusion

SaaS explainer videos are more than just marketing assets; they are compelling narratives that have the potential to transform how audiences perceive and engage with your software solutions. As you embark on your journey to create impactful SaaS explainer videos, keep in mind the examples shared here – they demonstrate the art of blending creativity, clarity, and conversion.

Eggplain helped countless businesses just like yours, we create custom Saas explainer video that’s tailored to your specific needs and goals. So let’s chat and see how we can help take your business to the next level!

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