9 Types of Calls to Action for Explainer Videos

Explainer videos are powerful tools for communicating complex ideas in an engaging and easily digestible format. However, their effectiveness hinges on a crucial element: the Call to Action (CTA).

CTAs are the instructions you give your audience, guiding them on what to do next. They can significantly impact the success of your video, converting viewers into leads, customers, or engaged community members. In this article, we’ll dive into the different types of CTAs you can use in your explainer videos to achieve various goals.

What is a Call to Action (CTA)?

A Call to Action is a prompt that encourages your audience to take a specific action. It’s the bridge between passive viewing and active engagement. In explainer videos, CTAs are vital because they direct viewers on what to do next, whether it’s visiting your website, signing up for a newsletter, or sharing the video with friends.

Why CTAs are Crucial in Explainer Videos

CTAs are crucial because they:

• Provide clear instructions to the audience.
• Increase viewer engagement and interaction.
• Drive conversions, whether for sales, sign-ups, or shares.
• Help in tracking the effectiveness of your video content.

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” CTAs are the instructions you give your audience, guiding them on what to do next. It’s the bridge between passive viewing and active engagement. “

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Types of Calls to Action

There are several types of CTAs you can incorporate into your explainer videos, each serving a different purpose. Let’s explore these in detail.

1. Lead Generation CTAs

Lead generation CTAs are designed to capture the viewer’s contact information, turning viewers into potential customers. These are essential for building a sales pipeline.

Best Practices and Examples:

• “Download our free eBook to learn more.”
• “Sign up for our newsletter for exclusive tips.”
• “Get a free consultation by filling out this form.”

2. Sales-Focused CTAs

These CTAs aim to convert viewers into paying customers. They are often used towards the end of the sales funnel.

Examples and Tips for Sales CTAs:

• “Buy now and save 20%!”
• “Order today to receive free shipping.”
• “Upgrade your plan to get more features.”

3. Educational CTAs

Educational CTAs are perfect for industries where learning and growth are important. They encourage viewers to engage with more of your educational content.

Examples of Educational CTAs:

• “Watch our tutorial series to master the basics.”
• “Join our webinar to learn more.”
• “Subscribe to our channel for weekly tips.”

4. Social Sharing CTAs

Social sharing CTAs encourage viewers to share your video or content on social media, expanding your reach organically.

Effective Social Sharing CTA Examples:

• “Share this video with your friends!”
• “Like and share if you found this helpful.”
• “Tweet this video to your followers.”

5. Feedback and Survey CTAs

Feedback and survey CTAs help you gather valuable insights from your audience, which can be used to improve your products or services.

Examples of Feedback and Survey CTAs:

• “Let us know what you think in the comments.”
• “Take our survey and give us your feedback.”
• “Rate this video to help us improve.”

6. Event Promotion CTAs

These CTAs are designed to promote events, encouraging viewers to register or attend.

Examples of Event Promotion CTAs:

• “Join us at our upcoming event.”
• “Register now for our free webinar.”
• “Save your seat for our live workshop.”

7. Free Trial and Demo CTAs

Free trials and demos are excellent for giving potential customers a taste of what you offer, encouraging them to make a purchase decision.

Examples and Best Practices:

• “Start your free trial today.”
• “Request a demo to see our product in action.”
• “Get started with a free trial now.”

8. Community Building CTAs

Community-building CTAs aim to foster a sense of community among your audience, encouraging them to join forums, groups, or online communities.

Examples of Community Building CTAs:

• “Join our community and connect with other users.”
• “Follow us on Facebook to stay updated.”
• “Become a member of our forum.”

9. Subscription CTAs

Subscription CTAs are designed to grow your list of subscribers, whether it’s for a newsletter, YouTube channel, or any other subscription service.

Effective Subscription CTA Examples:

• “Subscribe to our newsletter for the latest updates.”
• “Hit the subscribe button for more videos.”
• “Sign up to receive exclusive offers.”

Create Animated Explainer Video Without Breaking The Bank

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).

FAQs

Q: What makes a CTA effective? An effective CTA is clear, concise, and action-oriented. It provides a specific instruction and creates a sense of urgency or importance.

Q: How often should CTAs be included in explainer videos? CTAs should be included at least once, typically at the end of the video. However, strategically placed mid-roll CTAs can also be effective without overwhelming the viewer.

Q: Can multiple CTAs be used in one explainer video? Yes, but they should be used judiciously to avoid confusing the audience. Combining a primary CTA with a secondary, less prominent CTA can be effective.

Q: How can I measure the success of my CTAs? You can measure the success of your CTAs through metrics such as click-through rates, conversion rates, and engagement metrics (likes, shares, comments).

Q: What are common mistakes to avoid with CTAs in explainer videos? Common mistakes include being too vague, using too many CTAs, not aligning the CTA with the video content, and failing to track CTA performance.

Conclusion

Calls to action are the linchpins of successful explainer videos. They guide your audience from passive viewing to active engagement, whether that means making a purchase, signing up for a newsletter, or sharing your content. By strategically using different types of CTAs, you can achieve various objectives and maximize the impact of your explainer videos.