Explainer Video

Software-as-a-Service (SaaS) companies increasingly rely on explainer videos to simplify their value proposition and attract potential customers. These videos effectively communicate complex concepts, engage viewers, and convert leads into customers. However, as more businesses adopt Saas video marketing in 2024, staying ahead of the competition requires leveraging the latest trends in SaaS explainer videos.

From animation styles to personalized messaging, SaaS video marketing are evolving rapidly. This article explores the latest trends shaping this dynamic marketing tool and how companies can adapt to stay relevant in a competitive marketplace.

Why SaaS Explainer Videos Are Essential for Marketing

SaaS products often deal with complex functionalities, and explaining these to a broad audience is challenging. Explainer videos offer a clear, concise, and engaging way to showcase the product’s features and benefits. Instead of lengthy text descriptions, businesses can use visuals to simplify their message and connect emotionally with their audience.

Recent studies show that over 80% of consumers are more likely to buy a product after watching a video about it. SaaS companies that integrate explainer videos into their marketing strategy typically see improved conversion rates, better customer understanding, and reduced churn.

“80% of consumers are more likely to buy after watching a video”

1. Personalized SaaS Explainer Videos: Tailoring Content to Your Audience

In 2024, personalization continues to be a dominant trend in SaaS explainer videos. As the demand for relevant and engaging content grows, SaaS companies are increasingly adopting personalized explainer videos to resonate more deeply with their target audience. These videos use data-driven insights to customize the content based on the viewer’s preferences, behavior, or demographics.

For example, explainer videos can be tailored to different segments of a SaaS company’s user base, offering personalized solutions to individual needs. A prospective customer might see an explainer video that focuses on how the SaaS product solves their specific pain points, while an existing customer could view a video that highlights new features.

This level of personalization increases viewer engagement and boosts the likelihood of conversion. When the content feels directly relevant, viewers are more likely to respond positively and take action.

2. Animation Styles Evolving for Maximum Impact

SaaS explainer videos have always been known for their creative use of animation to explain abstract concepts in a visually engaging manner. Recently, there has been a shift towards more sophisticated and diverse animation styles.

2D and 3D Animation Hybrids

One emerging trend is the blending of 2D and 3D animation. This approach allows companies to highlight the best of both worlds—2D animation’s simplicity and clarity with the depth and realism of 3D. The result is a visually striking and memorable video that can effectively explain even the most complex aspects of a SaaS product.

Motion Graphics and Kinetic Typography

Motion graphics have been a staple of explainer videos, but they are evolving in 2024 to include more kinetic typography—moving text that creates a dynamic experience. When paired with sound design and engaging visuals, kinetic typography can emphasize critical points, making the message clearer and more impactful.

3. Micro-Explainer Videos for Bite-Sized Information

As attention spans continue to shrink, micro-explainer videos—short, focused videos lasting less than 30 seconds—are becoming a key trend. These videos are perfect for SaaS companies looking to convey a specific message or feature quickly. They can be used across social media platforms, landing pages, or even in email campaigns to maintain audience attention without overwhelming them with too much information.

The goal of micro-explainer videos is to capture interest quickly and encourage further exploration. Many companies use these short videos as part of a larger marketing funnel, guiding potential customers to more detailed content or a product demo.

4. Incorporating AI and Data Analytics into SaaS Video Marketing in 2024

Artificial Intelligence (AI) is now playing a significant role in shaping how SaaS explainer videos are produced and delivered. AI-driven video tools can automate video creation, enabling companies to produce personalized and scalable explainer videos at a lower cost.

AI also helps in video optimization. With advanced data analytics, SaaS companies can measure viewer behavior, such as how much of the video was watched, which parts were rewatched, and what actions were taken after viewing. This information allows marketers to refine their videos for better engagement and conversion.

Predictive analytics also comes into play, with AI forecasting the type of content that would resonate best with different audience segments. SaaS companies can then create explainer videos tailored to these insights, improving their overall marketing efficiency.

5. The Shift Towards Storytelling in SaaS Explainer Videos

Storytelling is another trend gaining momentum in SaaS explainer videos. Rather than just focusing on the technical aspects of the product, companies are increasingly telling a story that highlights how the product solves real-world problems. This approach makes the video more relatable and helps build an emotional connection with viewers.

A compelling narrative engages viewers on a deeper level, making the content not only informative but also memorable. By humanizing their message, SaaS companies can create more meaningful relationships with potential customers, improving brand loyalty and trust.

6. SaaS Video Marketing 2024 Optimized for Mobile Viewing

With more consumers watching videos on their mobile devices, optimizing SaaS explainer videos for mobile has become a necessity. In 2024, mobile-friendly video formats are a must for reaching a broader audience.

Mobile-optimized explainer videos typically feature shorter lengths, larger text, and vertical formats, ensuring they are easy to view on smartphones. By creating videos specifically designed for mobile users, SaaS companies can enhance the user experience and increase the likelihood of engagement and conversion.

7. Voiceover Trends: Conversational and Natural Tones

The tone of voice in SaaS explainer videos is shifting away from formal and corporate toward more conversational and approachable styles. Audiences respond better to voices that feel natural and relatable, and SaaS companies are embracing this trend.

Instead of technical jargon, explainer videos now feature casual language and real-life scenarios, making the content more accessible. A friendly, conversational voiceover creates a sense of trust and helps viewers feel more comfortable with the product.

8. Hiring Professional Saas Explainer Video Company

If you want to ensure your Saas explainer video is of the highest quality, consider hiring professional animators. Experienced professionals can bring your vision to life, helping you achieve the perfect balance between creativity and clarity.

When deciding whether to outsource video creation or handle it in-house, consider your resources. Outsourcing can give you access to skilled animators and save time, while creating videos in-house allows for more control and potentially lower costs if you have the right talent on hand.

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB).

FAQs

What makes a SaaS explainer video effective?
A successful SaaS explainer video clearly explains a product’s value proposition in a concise and engaging manner. It should be visually appealing, tailored to the target audience, and end with a compelling call to action.

How long should a SaaS video marketing in 2024 be?
Ideally, a SaaS explainer video should last between 60 to 90 seconds. This length is sufficient to deliver key information while maintaining viewer interest. However, micro-explainer videos lasting under 30 seconds are becoming popular for quick messaging.

How can storytelling improve SaaS explainer videos?
Storytelling adds a human element to SaaS explainer videos, making the content more relatable. By focusing on how the product solves real-world problems, storytelling builds an emotional connection with the viewer, leading to better engagement.

Why is mobile optimization important for SaaS video marketing in 2024?
With more people watching videos on mobile devices, optimizing explainer videos for mobile ensures a seamless viewing experience. Mobile-friendly videos have shorter lengths, larger text, and are often formatted vertically.

Conclusion

The landscape of SaaS explainer videos is constantly evolving, driven by trends such as personalization, interactivity, and AI integration. As SaaS companies look to stand out in an increasingly competitive market, embracing these innovations can help them create more engaging and effective videos. Whether through dynamic animation styles, mobile optimization, or personalized content, the latest trends in SaaS explainer videos are shaping the future of digital marketing.

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In today’s fast-paced digital world, explaining complex software concepts in a simple and engaging way is crucial. One of the most effective tools in a SaaS (Software as a Service) company’s marketing toolkit is the explainer video. These videos are designed to break down intricate software functionalities and demonstrate how the product solves customer problems. But what exactly makes a great SaaS explainer video?

Let’s dive into the key features that differentiate a stellar SaaS explainer video from a mediocre one.

Understanding SaaS Explainer Video

What is a SaaS Explainer Video?

A SaaS explainer video is a short, animated video that describes the value and functionality of a software service. It showcases how a specific SaaS product can solve problems or improve workflows for its target audience.

Why are SaaS Explainer Videos Important for Businesses?

Explainer videos help businesses simplify their software offering. Many SaaS products deal with complex functionalities and technical jargon. With an explainer video, companies can present these features in a simple, digestible way, making it easier for potential customers to understand what they’re buying.

The Role of SaaS Explainer Videos in Customer Conversion

A well-crafted SaaS explainer video can be a powerful sales tool. Studies show that videos on landing pages can increase conversions by up to 80%. By explaining the product clearly and concisely, explainer videos drive engagement, build trust, and ultimately push viewers toward making a purchase decision.

Benefits of a Great SaaS Explainer Video

• Boosts Customer Engagement and Retention: Engaging explainer videos keep viewers interested in your product, leading to higher customer retention.
• Increases Conversions and Sales: An effective explainer video can significantly boost conversions by simplifying the decision-making process for potential customers.
• Builds Brand Trust and Credibility: A well-produced video instills trust in your audience, showing that your company is professional and invested in delivering quality.

Best Practices for Creating SaaS Explainer Video

1. Clear and Concise Messaging

At the heart of every great explainer video is a clear and concise message. You only have a few seconds to grab your viewer’s attention, so the video must deliver a simple, compelling message from the start.

SaaS products often come with a learning curve. The challenge is to simplify these complex concepts so that potential customers immediately see the value. Using analogies, step-by-step demonstrations, or relatable examples can help.

2. Keep It Short and Engaging

Attention spans are short, so keep the video under 2 minutes. In fact, the ideal length for most SaaS explainer videos is 60-90 seconds. Within that timeframe, you should be able to introduce the problem, present the solution, and deliver your CTA without overwhelming the viewer.

” The ideal length for most SaaS explainer videos is 60-90 seconds “

3. High-Quality Animation and Visuals

The quality of the animation and visuals can make or break the video. Professional visuals make the content more engaging and ensure that the message resonates with the audience.

Animation is more than just eye candy; it’s an essential tool for storytelling. A well-designed animation helps viewers visualize the software in action, making it easier for them to understand how it will solve their problems.

4. Target Audience Focus

A good SaaS explainer video speaks directly to its target audience. It addresses their specific pain points and shows how the software will make their lives easier or their businesses more efficient.

Knowing your audience’s challenges allows you to create a narrative that connects with them emotionally. Whether it’s a B2B or B2C audience, tailoring the video’s tone and messaging to your target market is key.

5. Use a Conversational and Relatable Tone

Your video should sound like a conversation, not a technical manual. Using a relatable tone helps viewers connect with your brand on a personal level. A conversational tone makes the video more approachable. Instead of being bombarded with jargon, viewers feel like they’re being walked through the software by a helpful friend.

6. Engaging Storytelling Techniques

Storytelling is an effective way to engage your audience. A narrative-driven explainer video can create an emotional connection with the viewer. People connect with stories, not just products. By framing the SaaS offering in a relatable scenario, companies can humanize their brand and create a memorable experience for viewers.

7. Focus on Problem-Solution Approach

A great SaaS explainer video starts with a problem that the target audience faces and ends with how the product provides the solution. By focusing on the problem-solution framework, viewers can immediately relate to the content and see how the software meets their needs.

8. Incorporate Branding Consistently

Your SaaS explainer video should be an extension of your brand. Incorporating consistent branding reinforces your company’s identity and builds recognition. Make sure the visuals, tone, and style of the video align with your overall brand identity. This creates a cohesive experience for viewers across all marketing channels.

9. Strong Call to Action (CTA)

Every SaaS explainer video should end with a strong call to action. Whether it’s signing up for a free trial, requesting a demo, or simply learning more, the CTA guides viewers on what to do next. The CTA should be clear and action-oriented. Make it as easy as possible for the viewer to take the next step toward becoming a customer.

Common Mistakes to Avoid in SaaS Explainer Videos

• Overloading the Video with Information: Too much information can overwhelm viewers. Keep the content focused on the core value proposition.
• Neglecting the Importance of a Clear CTA: Without a clear CTA, viewers are left unsure about what to do next. Always guide them toward the next step in the conversion funnel.
• Poor Animation and Design Choices: Low-quality visuals can reflect poorly on your brand and turn viewers away. Investing in high-quality animation is key to maintaining credibility.

Hire Professional to Create Saas Explainer Video

If you want to ensure your Saas explainer video is of the highest quality, consider hiring professional animators. Experienced professionals can bring your vision to life, helping you achieve the perfect balance between creativity and clarity.

When deciding whether to outsource video creation or handle it in-house, consider your resources. Outsourcing can give you access to skilled animators and save time, while creating videos in-house allows for more control and potentially lower costs if you have the right talent on hand.

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB).

FAQs when Creating Saas Explainer Video

What is the ideal length for a SaaS explainer video?
The ideal length is between 60-90 seconds, ensuring enough time to explain the key points without losing viewer attention.

Should SaaS explainer videos include pricing details?
It depends on your strategy. If pricing is a key selling point, it might be helpful, but many companies prefer to focus on product benefits first.

How often should SaaS companies update their explainer videos?
Update your video every 1-2 years or when there are significant product updates to keep it relevant.

Can I create an effective SaaS explainer video without a big budget?
Yes, with clear messaging and smart storytelling, even a modest budget can produce a highly effective explainer video.

What role does voiceover play in a SaaS explainer video?
A professional voiceover can enhance the viewer’s experience, making the video more engaging and easier to follow.

Conclusion

Creating SaaS explainer video requires careful attention to messaging, visuals, and audience engagement. By keeping the video concise, focusing on storytelling, and including a strong CTA, businesses can boost conversions and create lasting impressions. Avoid common mistakes like information overload and low-quality design, and always keep your target audience in mind.

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Animated explainer videos have become one of the most effective ways to communicate complex ideas in a fun, engaging, and easy-to-understand format. Whether you’re promoting a product, explaining a service, or simplifying intricate processes, animated explainer videos are the way to go. But which tools should you use to create them?

Let’s dive into the best tools available that make creating animated explainer videos a breeze.

Why You Should Use Animated Explainer Videos

Animated explainer videos are a powerful tool for any business or brand looking to boost its marketing strategy. But why should you care about using these videos?

People are far more likely to engage with videos than with text or images. Explainer videos can grab attention, hold it, and drive home key points in ways that static content often cannot.

If your product or service is complex, an animated video can break it down into bite-sized chunks, making it easier for viewers to understand. Explainer videos simplify ideas using graphics, icons, and motion, which helps you convey your message clearly.

Videos tend to convert more viewers into customers. Animated explainer videos can encourage potential buyers to take action by showcasing the value of your product or service in an engaging manner.

” Explainer videos simplify ideas “

Beginner Tools for Creating Animated Explainer Videos

1. Vyond

Vyond is a versatile tool that offers a wide range of customizable features. It allows users to create high-quality videos with characters, props, and backgrounds. It’s perfect for both beginners and professionals alike.

• Extensive library of pre-animated characters and templates.
• Advanced customization options for creating unique animations.
• User-friendly drag-and-drop interface.

2. Animaker

Animaker stands out for its simplicity and affordability. It’s designed for beginners but offers enough flexibility for more advanced users as well.

• 2D and 2.5D animation options.
• Tons of customizable templates.
• A voiceover feature that lets you sync audio with animations.

3. Powtoon

Powtoon is one of the most popular tools for creating animated explainer videos, especially for corporate presentations and educational content.

• A massive library of pre-made templates.
• Ability to combine animations with live-action videos.
• Cloud-based platform, allowing collaboration among teams.

4. Biteable

If you’re looking for something quick and easy, Biteable is your go-to tool. It’s great for creating short, snappy explainer videos without much fuss.

• Simple drag-and-drop interface.
• Pre-made templates tailored for explainer videos.
• Integration with stock video footage.

5. Moovly

Moovly is another tool that offers a wide range of customization options, making it ideal for users who want full control over their video content.

• A mix of animation styles, including doodles, motion graphics, and infographics.
• Customizable templates and audio tracks.
• HTML5-based platform, meaning you don’t need to download software.

6. Renderforest

Renderforest is an all-in-one branding platform that allows you to create not just explainer videos, but also logos, websites, and promotional graphics.

• A huge library of animation templates and pre-designed assets.
• Cloud-based, so you can access your work from anywhere.
• Great for branding and marketing videos.

7. Toonly

Toonly is perfect for those who want to create simple, cartoon-style explainer videos. It’s easy to use and doesn’t require any animation experience.

• Drag-and-drop interface with cartoon characters and backgrounds.
• Ideal for businesses looking for a fun and informal style.
• Export videos in high definition.

When Hiring a Professional Might Be the Better Choice

Hiring a professional to create animated explainer videos offers significant advantages over using beginner-friendly software. While tools like Vyond or Powtoon are easy to use and affordable, they often limit customization and the overall quality of the final product.

In contrast, a professional using Adobe Illustrator and After Effects can provide complete creative freedom, designing unique visuals and animations tailored specifically to your brand. This ensures that the video stands out, looks polished, and accurately reflects your company’s identity.

Additionally, the higher production quality and attention to detail that professionals offer result in a more engaging and visually captivating video. Custom animations and effects elevate the video’s appeal, making it more memorable to your audience. Though hiring a professional may involve a higher upfront cost, it can be seen as a long-term investment, yielding better brand representation, higher engagement, and ultimately, a greater return on investment.

In competitive markets, the professional touch helps your brand stand out. Videos made by experts can leave a lasting impression on viewers, increase trust, and improve conversion rates. For businesses seeking to create a truly unique and impactful explainer video, hiring a professional is often the best route to achieving high-quality, brand-aligned content.

” Hiring a professional offers significant advantages “

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB).

Who Should Choose Which Option?

Beginner-Friendly Software:

• Best For: Start-up or individuals with no budgets or minimal design experience who need a template animated explainer video in a short time frame.
• When to Use: Ideal for quick promotional videos, simple tutorials, or explainer content that doesn’t require heavy customization or unique branding elements.

Hiring a Professional:

• Best For: Small businesses or brands that need a high-quality, custom-made explainer video with intricate animations and a fully branded look. This option is best for larger projects where the video needs to stand out and make a big impact.
• When to Use: Perfect for businesses with larger budgets that want unique, professional animations for product launches, corporate videos, or brand storytelling.

Conclusion

Choosing between beginner-friendly software and hiring a professional using Adobe Illustrator and After Effects comes down to your specific needs, budget, and timeline. If you’re looking for something quick, affordable, and relatively easy to create, beginner software like Vyond, Animaker, or Powtoon is a solid option.

However, if you need something that truly stands out with custom animation, brand consistency, and a professional touch, hiring a professional with expertise in Illustrator and After Effects is the way to go.

FAQs

1. What is the best tool for beginners?
Animaker is an excellent choice for beginners due to its user-friendly interface and affordable pricing.

2. Which software is the most affordable?
Renderforest offers one of the most affordable plans, starting at just $9.99 per month.

3. How much does it typically cost to hire an explainer video animator?
Animated explainer video costs can range from hundreds to thousands dollars, depending on the length and complexity of the video.

4. How long does it take to create an explainer video?
The time frame varies depending on the complexity of the video, but typically it takes 4-6 weeks from concept to completion.

5. What types of businesses benefit the most from explainer videos?
Explainer videos are beneficial for a wide range of businesses, especially those that offer complex products or services that require explanation.

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In today’s fast-paced digital world, grabbing and holding someone’s attention is no easy feat. With countless businesses vying for consumer attention online, standing out requires more than just compelling text. This is where explainer videos come into play. These short, engaging videos can effectively communicate your brand’s message, showcase your products, or explain complex concepts in a way that’s easy to understand and visually appealing.

But to create a truly impactful explainer video, you need more than just an idea and a script. The magic happens when a professional explainer video animator brings your vision to life. So, why should you hire an explainer video animator? Let’s dive in.

What is an Explainer Video?

An explainer video is a short, animated video designed to explain a concept, product, or service clearly and concisely. The purpose of these videos is to break down complex ideas into digestible and engaging content that resonates with viewers. Whether you’re looking to introduce a new product, explain a process, or educate your audience, an explainer video is a versatile tool that can be tailored to meet various needs.

Types of Explainer Videos

Explainer videos come in many forms, each with its unique style and approach. Some of the most popular types include:

• Whiteboard Animation: Hand-drawn animations that give the feel of someone sketching out ideas on a whiteboard.
• 2D Animation: Traditional animation style using two-dimensional graphics.
• 3D Animation: More complex, lifelike animations using three-dimensional models.
• Motion Graphics: Combining text and graphics to explain concepts.
• Live-Action: Real people and environments used to create the video.

The Role of an Explainer Video Animator

An explainer video animator is responsible for creating the visual elements of your video. This involves translating the script into engaging animations that effectively convey your message. The animator works closely with the scriptwriter, voiceover artist, and sound designer to ensure that all elements of the video come together seamlessly.

” When you hire a professional animator, you’re investing in quality “

Benefits of Hiring a Professional Explainer Video Animator

1. Skills and Expertise

To create a high-quality explainer video, an animator must possess a unique blend of creativity, technical skills, and industry knowledge. They need to be proficient in various animation software, have a keen eye for design, and understand the principles of storytelling. Additionally, they should be adept at understanding the brand’s tone and audience to create content that aligns with your marketing goals.

2. High-Quality Production

When you hire a professional animator, you’re investing in quality. A skilled animator can produce videos that are not only visually appealing but also polished and professional. High-quality production ensures that your video stands out from the competition and leaves a lasting impression on your audience.

3. Tailored Content to Your Brand

A professional animator takes the time to understand your brand and its unique selling points. They can tailor the video to reflect your brand’s personality, ensuring that the content resonates with your target audience. Whether you need a playful, light-hearted animation or a more serious, corporate tone, a professional can deliver a video that aligns perfectly with your brand.

4. Time and Cost Efficiency

While creating an explainer video might seem like a daunting task, hiring a professional can save you time and money in the long run. With their expertise, they can streamline the production process, avoiding common pitfalls and ensuring that the project stays on track. Plus, the end result is a high-quality video that delivers a strong return on investment.

Custom vs. Template Explainer Videos

Custom explainer videos are tailored to your brand, offering complete control over the content, style, and messaging. However, they tend to be more expensive and time-consuming to produce. On the other hand, template explainer videos are quicker and more cost-effective but may lack the unique touch that sets your brand apart.

Custom explainer videos are more effective at capturing your brand’s voice and connecting with your audience. They offer flexibility in terms of creativity, allowing you to convey your message in a way that aligns perfectly with your marketing goals. As a result, custom videos often yield better results in terms of engagement and conversions.

Cost Considerations

The cost of hiring an explainer video animator can vary widely depending on several factors, including the complexity of the animation, the length of the video, and the animator’s level of experience. Custom videos typically cost more due to the time and effort required to create them.

When budgeting for your explainer video, consider both the short-term costs and the potential long-term benefits. Investing in a high-quality video can lead to higher engagement rates, increased conversions, and ultimately, a better return on investment.

Client Success Stories

Many businesses have seen tremendous success after incorporating explainer videos into their marketing strategy.

• Case Study 1: One of our client invested $850 in a short motion graphics for a product launch. The video quickly communicated the app’s benefits, resulting in increased engagement. 

• Case Study 2: Another company spent $2,500 on a high-end 2D animation for a complex corporate video. The video was a resounding success, attracting significant attention at trade shows and contributing to a substantial increase in sales inquiries.

Finding the Right Explainer Video Animator

When searching for an explainer video animator, look for someone with a strong portfolio, positive client testimonials, and a deep understanding of your industry. It’s also important to find an animator who is easy to communicate with and open to feedback, as this will ensure a smooth collaboration.

You can find skilled animators on various platforms, including freelance websites like Upwork and Fiverr, or by reaching out to specialized animation studios. Be sure to review their previous work and discuss your project in detail before making a decision.

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB). But don’t take our word for it—check out what our clients say about us.

FAQs when working with Explainer Video Animator

1. How long does it take to create an explainer video?
The time frame varies depending on the complexity of the video, but typically it takes 4-6 weeks from concept to completion.

2. What should I provide to my animator?
You should provide a clear brief, including your objectives, target audience, key messages, and any branding guidelines.

3. How much does it typically cost to hire an explainer video animator?
Costs can range from hundreds to thousands dollars, depending on the length and complexity of the video.

4. What types of businesses benefit the most from explainer videos?
Explainer videos are beneficial for a wide range of businesses, especially those that offer complex products or services that require explanation.

5. Can I update my explainer video after it’s created?
Yes, many animators offer the option to update or edit videos in the future, though this may come at an additional cost.

Conclusion

Hiring a professional explainer video animator is an investment that can yield significant returns. From high-quality production to tailored content, an experienced animator can bring your ideas to life in a way that resonates with your audience and drives results. As the demand for engaging visual content continues to grow, having a well-crafted explainer video can set your brand apart and help you achieve your marketing goals.

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In today’s digital landscape, explainer videos have become an essential tool for businesses looking to convey their message quickly and effectively. When it comes to creating explainer videos, the two primary styles are animated vs live action explainer videos. Each style has its unique strengths and weaknesses, making the choice between the two a critical decision for any business.

” These videos can help demystify complex products or services, engage audiences, and drive conversions. “

I. Animated Explainer Videos

Animated explainer videos use graphic design, illustrations, and computer-generated imagery (CGI) to create visually engaging content. These videos can vary in style, from simple 2D animations to complex 3D renderings. They are popular for their ability to simplify complicated concepts through visual metaphors and engaging storytelling.

Types of Animated Explainer Videos

• Whiteboard Animation: Uses drawings on a whiteboard to tell a story.
• 2D Animation: Utilizes two-dimensional graphics to create moving images.
• 3D Animation: Employs three-dimensional graphics for a more realistic look.
• Motion Graphics: Combines animation with text to explain a concept.
• Collage Animation: Uses a series of photographs to create an animated sequence.

Advantages of Animated Explainer Videos

• Visual Appeal: They are visually engaging and can capture the audience’s attention.
• Flexibility: Animation allows for creative freedom, enabling the portrayal of abstract ideas and concepts.
• Consistency: Unlike live action, animations do not suffer from inconsistencies due to changing environments or actors.
• Cost-Effective: Depending on complexity, animated explainer video can be more cost-effective than live action videos.
• Easily Updatable: Animation assets can be easily modified to update information.

Disadvantages of Animated Explainer Videos

• Lack of Personal Touch: They may lack the personal connection that live actors can provide.
• Time-Consuming: Creating detailed animations can be time-consuming.
• Requires Skilled Designers: High-quality animations require skilled graphic designers and animators.

Cost Analysis of Animated Explainer Videos

• Simple Whiteboard Animations: Can cost between $500 to $2,000.
• 2D Animations: Typically range from $1,500 to $7,000.
• 3D Animations: More complex and can range from $7,000 to $25,000 or more.

II. Live Action Explainer Videos

Live action explainer videos use real people, locations, and objects to convey a message. These videos can be shot in various styles, from straightforward talking heads to more elaborate cinematic productions. They are favored for their authenticity and ability to build a personal connection with the audience.

Types of Live Action Explainer Videos

• Talking Head Videos: Feature a person speaking directly to the camera.
• Interview Style: Includes interviews with experts or customers.
• Product Demonstration: Shows a product being used.
• Narrative Storytelling: Uses a scripted story to explain a concept.
• Testimonials: Features customer testimonials to build trust.

Advantages of Live Action Explainer Videos

• Human Connection: Real people can create a more personal and emotional connection.
• Authenticity: They can build trust by showcasing real products and environments.
• Versatility: Suitable for a wide range of topics and industries.
• Immediate Impact: Often more impactful in the short term due to the presence of real humans.

Disadvantages of Live Action Explainer Videos

• Higher Costs: Can be more expensive due to production costs like actors, locations, and equipment.
• Inflexibility: Harder to update once completed.
• Consistency Issues: Variables like weather, lighting, and actor performance can affect consistency.

Cost Analysis of Live Action Explainer Videos

• Basic Talking Head Videos: Typically cost between $1,000 to $5,000.
• Product Demonstration Videos: Range from $3,000 to $10,000.
• High-End Cinematic Videos: Can exceed $20,000 depending on complexity.

III. Comparing the Two: Which Is Right for You?

When choosing between animated and live action explainer videos, several factors need to be considered:

1. Effectiveness in Different Industries

Animated videos are often more effective in tech and software industries due to their ability to visually simplify complex concepts. Live action videos tend to perform better in industries where personal connection and authenticity are crucial, such as healthcare and education.

2. Audience Engagement and Retention

Both styles can engage audiences effectively, but the choice depends on the target demographic.

” Modern audiences prefer the creativity of animation, while older audiences might be more accustomed to live action. “

3. Flexibility and Creativity

Animation offers unmatched flexibility and creative potential, allowing for the portrayal of anything imaginable. Live action, while more grounded, can still be highly creative with the right direction and production.

4. Scalability and Adaptability

Animated videos can be easily scaled and adapted to different formats and languages. Live action videos, while adaptable, may require reshoots or significant editing to achieve the same level of scalability.

5. Cost to Produce

Animated videos typically take longer to produce due to the detailed design and animation process, but might be more cost-effective. High budget live action videos can be quicker to produce but might require more extensive pre-production planning.

” Animated videos are more cost-effective, while live action can be quicker to produce “

Create Explainer Video Without Breaking The Bank

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, United Overseas Bank (UOB), Got Question Ministries, and many more.

FAQ about Animated vs Live Action Explainer Videos

What are the main differences between animated and live action explainer videos?

Animated videos use graphics and illustrations to convey a message, while live action videos use real people and environments.

Which style is more cost-effective?

Animated videos can be more cost-effective than live action videos, which often require more extensive production resources.

Can animated videos be updated easily?

Yes, animated videos can be easily modified and updated by adjusting the digital assets, making them more flexible for ongoing changes.

How long does it take to produce an explainer video?

The production time varies. Animated videos typically take longer due to the detailed design work, while live action videos can be quicker but require more pre-production planning.

Are there specific industries that benefit more from one style over the other?

Yes, tech and software industries often benefit more from animated videos, while healthcare and education sectors may find live action videos more effective.

Conclusion: Which is Right For You?

Choosing between animated vs live action explainer videos depends on several factors, including your audience, message, budget, and brand identity. Both formats have their unique strengths and can be highly effective when used appropriately. By carefully considering these aspects, you can make an informed decision that enhances your communication strategy and resonates with your audience.

If you’re ready to create an engaging explainer video, whether animated or live action, our team of experts can help. Contact us today to discuss your needs and start your project!

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Explainer videos are powerful tools for communicating complex ideas in an engaging and easily digestible format. However, their effectiveness hinges on a crucial element: the Call to Action (CTA).

CTAs are the instructions you give your audience, guiding them on what to do next. They can significantly impact the success of your video, converting viewers into leads, customers, or engaged community members. In this article, we’ll dive into the different types of CTAs you can use in your explainer videos to achieve various goals.

What is a Call to Action (CTA)?

A Call to Action is a prompt that encourages your audience to take a specific action. It’s the bridge between passive viewing and active engagement. In explainer videos, CTAs are vital because they direct viewers on what to do next, whether it’s visiting your website, signing up for a newsletter, or sharing the video with friends.

Why CTAs are Crucial in Explainer Videos

CTAs are crucial because they:

• Provide clear instructions to the audience.
• Increase viewer engagement and interaction.
• Drive conversions, whether for sales, sign-ups, or shares.
• Help in tracking the effectiveness of your video content.

” CTAs are the instructions you give your audience, guiding them on what to do next. It’s the bridge between passive viewing and active engagement. “

Types of Calls to Action

There are several types of CTAs you can incorporate into your explainer videos, each serving a different purpose. Let’s explore these in detail.

1. Lead Generation CTAs

Lead generation CTAs are designed to capture the viewer’s contact information, turning viewers into potential customers. These are essential for building a sales pipeline.

Best Practices and Examples:

• “Download our free eBook to learn more.”
• “Sign up for our newsletter for exclusive tips.”
• “Get a free consultation by filling out this form.”

2. Sales-Focused CTAs

These CTAs aim to convert viewers into paying customers. They are often used towards the end of the sales funnel.

Examples and Tips for Sales CTAs:

• “Buy now and save 20%!”
• “Order today to receive free shipping.”
• “Upgrade your plan to get more features.”

3. Educational CTAs

Educational CTAs are perfect for industries where learning and growth are important. They encourage viewers to engage with more of your educational content.

Examples of Educational CTAs:

• “Watch our tutorial series to master the basics.”
• “Join our webinar to learn more.”
• “Subscribe to our channel for weekly tips.”

4. Social Sharing CTAs

Social sharing CTAs encourage viewers to share your video or content on social media, expanding your reach organically.

Effective Social Sharing CTA Examples:

• “Share this video with your friends!”
• “Like and share if you found this helpful.”
• “Tweet this video to your followers.”

5. Feedback and Survey CTAs

Feedback and survey CTAs help you gather valuable insights from your audience, which can be used to improve your products or services.

Examples of Feedback and Survey CTAs:

• “Let us know what you think in the comments.”
• “Take our survey and give us your feedback.”
• “Rate this video to help us improve.”

6. Event Promotion CTAs

These CTAs are designed to promote events, encouraging viewers to register or attend.

Examples of Event Promotion CTAs:

• “Join us at our upcoming event.”
• “Register now for our free webinar.”
• “Save your seat for our live workshop.”

7. Free Trial and Demo CTAs

Free trials and demos are excellent for giving potential customers a taste of what you offer, encouraging them to make a purchase decision.

Examples and Best Practices:

• “Start your free trial today.”
• “Request a demo to see our product in action.”
• “Get started with a free trial now.”

8. Community Building CTAs

Community-building CTAs aim to foster a sense of community among your audience, encouraging them to join forums, groups, or online communities.

Examples of Community Building CTAs:

• “Join our community and connect with other users.”
• “Follow us on Facebook to stay updated.”
• “Become a member of our forum.”

9. Subscription CTAs

Subscription CTAs are designed to grow your list of subscribers, whether it’s for a newsletter, YouTube channel, or any other subscription service.

Effective Subscription CTA Examples:

• “Subscribe to our newsletter for the latest updates.”
• “Hit the subscribe button for more videos.”
• “Sign up to receive exclusive offers.”

Create Animated Explainer Video Without Breaking The Bank

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).

FAQs

Q: What makes a CTA effective? An effective CTA is clear, concise, and action-oriented. It provides a specific instruction and creates a sense of urgency or importance.

Q: How often should CTAs be included in explainer videos? CTAs should be included at least once, typically at the end of the video. However, strategically placed mid-roll CTAs can also be effective without overwhelming the viewer.

Q: Can multiple CTAs be used in one explainer video? Yes, but they should be used judiciously to avoid confusing the audience. Combining a primary CTA with a secondary, less prominent CTA can be effective.

Q: How can I measure the success of my CTAs? You can measure the success of your CTAs through metrics such as click-through rates, conversion rates, and engagement metrics (likes, shares, comments).

Q: What are common mistakes to avoid with CTAs in explainer videos? Common mistakes include being too vague, using too many CTAs, not aligning the CTA with the video content, and failing to track CTA performance.

Conclusion

Calls to action are the linchpins of successful explainer videos. They guide your audience from passive viewing to active engagement, whether that means making a purchase, signing up for a newsletter, or sharing your content. By strategically using different types of CTAs, you can achieve various objectives and maximize the impact of your explainer videos.

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In the dynamic landscape of modern business, capturing the attention of your target audience is more challenging than ever. Among the myriad of marketing tools available, one stands out for its ability to convey complex messages simply and effectively: the explainer video. But why does your business need an explainer video? Let’s delve into the compelling reasons and benefits that make explainer videos an essential asset for businesses aiming to thrive in a competitive market.

What is an Explainer Video?

Typically lasting between 60 to 120 seconds, these videos are designed to capture the viewer’s attention quickly, delivering a concise message that is easy to understand. They often use a combination of animations, graphics, text, and narration to break down complex information into digestible pieces.

” An explainer video is a short, engaging video that clearly and succinctly explains a product, service, or concept. “

Why Your Business Need Explainer Video

Explainer videos have become a cornerstone of digital marketing strategies, and for good reason. Here’s why your business needs an explainer video:

1. Enhanced Engagement

In an era where attention spans are notoriously short, an explainer video can captivate your audience within the first few seconds. Visual and auditory stimuli work together to keep viewers engaged, making them more likely to watch the entire video compared to reading a lengthy text.

2. Improved Conversion Rates

Explainer videos are known to significantly boost conversion rates. By clearly outlining the benefits and features of your product or service, they help potential customers make informed decisions.

” Studies show that including an explainer video on a landing page can increase conversions by up to 89%. “

3. Simplified Communication

Complex ideas and processes can be challenging to convey through text alone. Explainer videos simplify these concepts, making them easier for your audience to understand. This is particularly useful for businesses in technical or niche industries where products or services may not be immediately intuitive.

4. Increased Brand Awareness

A well-crafted explainer video not only explains your product but also reinforces your brand identity. Through consistent use of colors, logos, and messaging, your video can strengthen brand recognition and recall.

5. Enhanced SEO Performance

Search engines favor content that keeps users on a page longer. Explainer videos can reduce bounce rates and increase the time visitors spend on your site, which can positively impact your SEO rankings. Additionally, videos are more likely to be shared on social media, driving more traffic to your website.

6. Cost-Effective Marketing

Compared to traditional advertising methods, explainer videos offer a cost-effective solution with a high return on investment. Once produced, a video can be used across multiple platforms and marketing campaigns, providing ongoing value without recurring costs.

7. Personalized Customer Experience

Explainer videos can be tailored to address the specific needs and pain points of your target audience. This personalized approach makes viewers feel understood and valued, fostering a stronger connection with your brand.

8. Building Trust and Credibility

Trust is a crucial factor in the decision-making process. An explainer video can establish credibility by showcasing testimonials, demonstrating product efficacy, and providing clear, factual information. This transparency builds trust and encourages potential customers to choose your brand.

9. Mobile-Friendly Content

With the majority of internet users accessing content via mobile devices, explainer videos offer a mobile-friendly way to communicate your message. Videos are easily viewable on smartphones and tablets, ensuring your content reaches a wider audience.

10. Versatility Across Platforms

Explainer videos are incredibly versatile and can be used across various platforms, including your website, social media channels, email campaigns, and presentations. This adaptability ensures your message is consistently communicated wherever your audience is present.

11. Enhanced Learning and Retention

Humans are wired to process visual information more efficiently than text. Explainer videos leverage this by combining visuals with audio to enhance learning and retention.

” Viewers are more likely to remember the information presented in a video, making it a powerful tool for education and training. “

12. Measurable Results

One of the significant advantages of explainer videos is their trackability. You can measure engagement metrics such as views, watch time, and click-through rates to assess the effectiveness of your video. This data allows you to refine your strategy and optimize future videos for better results.

Common Types of Explainer Videos

Explainer videos come in various types, each suited to different purposes and audiences. Here are some common types:

• Animated Explainer Videos. These videos use animation to bring concepts to life. They are ideal for explaining abstract or complex ideas in a visually appealing way.

• Whiteboard Explainer Videos. Whiteboard videos feature hand-drawn illustrations on a whiteboard. They are popular for their simplicity and ability to illustrate concepts step-by-step.

• Live-Action Explainer Videos. Live-action videos use real people and settings to explain a product or service. They are effective for building a personal connection with the audience.

• Typography Videos. Typography videos use animated text to convey the message. They are useful for emphasizing specific points and creating a visually dynamic experience.

• Screencast Videos. Screencast videos capture the actions on a computer screen, often used for software demonstrations and tutorials.

Examples of Successful Explainer Videos

To illustrate the impact of explainer videos, let’s look at a few successful examples:

Slack

Slack’s explainer video effectively demonstrates how the platform can improve team communication and productivity. The clear, concise message helped attract millions of users to the platform.

Google for Education

This showcase the benefits and usage instructions of Google for Education. These videos aim to educate teachers on how to properly use and administer their class.

Charity Water

Charity: Water’s video vividly illustrates the struggle of communities without access to clean water and how their donations can make a difference.

Need an Animated Explainer Video Without Breaking The Bank?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).

FAQs

Q: Is explainer video suitable for my industry?

Explainer videos are suitable for virtually any industry. Whether you are in technology, healthcare, finance, education, or retail, an explainer video can effectively communicate complex ideas, showcase your products or services, and engage your target audience.

Q: How long should an explainer video be?

An explainer video should typically be between 60 to 120 seconds long. This duration is sufficient to convey your message without losing the viewer’s attention.

Q: What are the costs associated with creating an explainer video?

The cost of creating an explainer video can vary widely depending on factors such as length, complexity, and production quality. Prices can range from a few hundred to several thousand dollars.

Q: Can I create an explainer video myself?

Yes, there are various tools and software available that allow you to create your own explainer video. However, for a high-quality, professional result, it may be beneficial to hire a specialized production company.

Q: How can I measure the success of my explainer video?

You can measure the success of your explainer video by tracking metrics such as views, watch time, engagement, click-through rates, and conversion rates. Analyzing these metrics will help you assess the video’s effectiveness and make necessary improvements.

Q: What should be included in an explainer video script?

An explainer video script should include a clear introduction, a concise explanation of the product or service, key benefits, and a strong call-to-action. Keeping the script focused and engaging is crucial for retaining viewer interest.

Conclusion: Transform Your Business

In today’s fast-paced digital world, explainer videos are a powerful tool for businesses looking to enhance engagement, improve conversions, and build brand awareness. Their ability to simplify complex ideas, capture attention, and deliver measurable results makes them an invaluable asset in any marketing strategy.

” By investing in a well-crafted explainer video, your business can communicate its value proposition more effectively and stand out in a crowded marketplace. “

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Explainer videos have become an indispensable tool for non-profits aiming to communicate their mission, engage their audience, and drive action. These videos simplify complex messages and create an emotional connection with viewers, making them perfect for non-profit storytelling. In this article, we’ll dive into what makes a great explainer video, explore some inspiring examples, and provide tips for creating your own effective videos.

What Makes Animation a Great Tools for Nonprofit Explainer Video?

Animation plays a pivotal role in creating engaging and effective explainer videos for non-profits. Here’s a deeper look into the role of animation and its benefits in explainer videos.

Simplifying Complex Ideas

Non-profits often deal with intricate and multifaceted issues. Animation can break down these complex ideas into simpler, more digestible visuals. Through the use of animated characters, symbols, and metaphors, organizations can illustrate concepts that might be challenging to explain through live-action footage or text alone.

Universal Appeal

Animations have a universal appeal that transcends age, culture, and language barriers. The use of visuals, symbols, and simple narratives can communicate the message effectively to a diverse audience.

” This broad appeal is particularly beneficial for non-profits operating on a global scale, aiming to reach and resonate with audiences from different backgrounds. “

Flexibility and Creativity

Animation offers unparalleled flexibility and creative possibilities. Unlike live-action videos, animations are not constrained by real-world limitations. Non-profits can create fantastical scenes, use imaginative characters, and explore creative storytelling techniques to convey their message. This creativity can make the video more memorable and impactful, helping to differentiate the non-profit from others.

Consistency in Messaging

Animated videos provide consistency in tone, style, and messaging. Once the characters, settings, and overall style are designed, they can be reused across multiple videos, creating a cohesive brand identity. This consistency helps build brand recognition and trust among the audience, which is vital for long-term engagement and support.

Cost-Effective Production

While high-quality animation can be expensive, it can also be more cost-effective than live-action videos in certain scenarios. Additionally, changes and updates to animated content can be made more efficiently without the need for reshoots, making it a practical option for non-profits with limited budgets.

” Animation eliminates the need for expensive equipment, location scouting, actors, and crew. “

5 Inspiring Nonprofit Explainer Video Examples

1. Charity: Water – Why Water?

Charity: Water’s video vividly illustrates the struggle of communities without access to clean water and how their donations can make a difference.

2. Greenpeace – Ecosystem

Greenpeace’s explainer video emphasizes the urgency of environmental issues and the need for collective action. This video leverages powerful visuals, urgent messaging, and a clear call to action to engage viewers and encourage them to join the cause.

3. The Girl Effect – Empowering Young Girls

The Girl Effect’s video focuses on the transformative power of investing in young girls, showcasing real stories and potential outcomes. The video combines statistics, personal stories, and an uplifting message to inspire action and support.

4. A4C – Child Care Center

The A4C video uses metaphor of children as plants is a touching approach and it adds to the emotional nature of the appeal. Not only does this pull on the heartstrings, it provokes thought.

5. Wheels for Wishes – Donate Car for Cancer

This short animated video from Wheels for Wishes is told from a child’s point of view. This gives it a fantastical feel and adds humor to a subject that could be upsetting.

Common Mistakes to Avoid in Creating Nonprofit Explainer Videos

• Overloading with Information. Too much information can overwhelm viewers and dilute the main message. Avoid jargon and overly complex language. Keep your message simple and easy to understand to reach a wider audience.
• Not Researching Your Audience. Understanding your target audience is crucial. Tailor your message to their interests, concerns, and values to create a more impactful video.
• Lack of Clear Call to Action. Ensure your video ends with a strong, clear CTA. Without it, viewers may not know what to do next.
• Poor Quality Production. Invest in good production quality. Poor visuals and sound can distract from your message and reduce credibility.

Need Animated Explainer Video Without Breaking The Bank?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).

FAQs

Q: What is an explainer video?

An explainer video is a short, engaging video used to explain a concept, product, service, or mission in a clear and concise manner.

Q: How long should an explainer video be?

Typically, explainer videos should be between 1 to 2 minutes long. This is long enough to convey the message without losing the viewer’s attention.

Q: What are the costs involved in creating an explainer video?

Costs can vary widely depending on the complexity and quality of the video. Professional explainer videos can range from a few hundred to several thousand dollars.

Q: How can I ensure my explainer video reaches a wide audience?

Promote your video on social media, your website, email newsletters, and partner with influencers. Using SEO strategies and paid advertising can also increase reach.

Q: How can we measure the effectiveness of our explainer video?

Track metrics such as views, engagement (likes, shares, comments), and conversion rates (donations, sign-ups). Use tools like Google Analytics and social media insights to gather data.

Conclusion

Explainer videos are a powerful tool for non-profits, enabling them to share their mission, connect with their audience, and drive action. By learning from the best examples and following key tips, your organization can create impactful videos that resonate and inspire. Remember, the goal is to tell a compelling story that moves people to support your cause.

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In the fast-paced world of retail and e-commerce, capturing and retaining customer attention is crucial. One of the most effective ways to do this is through explainer videos. These videos not only engage your audience but also convey complex information in an easily digestible format. In this comprehensive guide, we will explore inspiring retail and e-commerce explainer video examples, their benefits, creation tips, and best practices to elevate your marketing strategy.

Importance of Explainer Videos in Retail and e-Commerce

Explainer videos are essential tools in retail and e-commerce, as they can simplify complex ideas, showcase products, and tell your brand’s story in a compelling way. They help in breaking down intricate information, making it easier for customers to understand the benefits and uses of your products or services.

” This not only enhances customer understanding but also increases their likelihood of making a purchase. “

Benefits of Retail and e-Commerce Explainer Videos

1. Boosting Engagement

Explainer videos are highly engaging. They combine visual and auditory elements to capture the viewer’s attention more effectively than text or static images. A well-crafted explainer video can hold a viewer’s attention longer, increasing the chances they will stay on your website and explore your offerings.

2. Increasing Conversion Rates

Videos have been proven to increase conversion rates. By clearly demonstrating the value of a product and how it solves a problem, explainer videos can persuade viewers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting sales.

3. Enhancing Brand Loyalty

Explainer videos help build trust and credibility with your audience. When customers see a professional, well-made video, it enhances their perception of your brand. Consistently providing valuable content through videos can lead to increased customer loyalty and repeat business.

Example of Retail and e-Commerce Explainer Videos

Amazon’s Alexa (Product Demos)

Product demo videos show your product in action. They highlight key features and benefits, demonstrating how the product works and why it’s worth purchasing. These videos are particularly effective for complex or innovative products that need a visual explanation.

Starbucks App (How-To Guides)

How-to videos provide step-by-step instructions on using a product or service. They are valuable resources for customers looking to get the most out of their purchases. These videos can also reduce the burden on customer support by preemptively answering common questions.

Walmart (Brand Stories)

Brand story videos tell the story of your company, its mission, and values. They help humanize your brand and connect with your audience on an emotional level. These videos can build a strong brand identity and foster a deeper connection with your customers.

Understanding the Cost of Explainer Videos

Creating a high-quality explainer video involves various costs, depending on several factors such as video length, complexity, style, and the professionals you hire. To provide a clearer picture, Wyzowl conducted a research and asked for quotation for 60-sec explainer video to 116 companies, and they found:

• The lowest price quoted was $600
• The highest price quoted was $250,000
• The average (mean) price was $10,983

When the outliers are removed – the lowest and highest 5% of quotations – the average price drops to $8,457. The median price, which is the middle value of all prices received, is even lower at $5,400.

This is good news for businesses of all sizes, as it means that they can create engaging and informative videos to promote their products or services without breaking the bank.

” This suggests that there are many more affordable animated explainer videos available than expensive ones. “

Need Animated Explainer Video Without Breaking The Bank?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).

FAQs

Q: How long should an explainer video be?

An explainer video should typically be between 60 and 90 seconds. This length is long enough to convey your message but short enough to keep viewers engaged.

Q: What animation style works best?

The best animation style depends on your brand and message. Common styles include whiteboard animation, 2D animation, and motion graphics. Choose a style that complements your brand and effectively communicates your message.

Q: How often should I update my explainer videos?

Update your explainer videos whenever there are significant changes to your product or service. Keeping your videos current ensures that they provide accurate information to your audience.

Q: What platforms are best for sharing explainer videos?

Share your explainer videos on multiple platforms to maximize reach. Popular options include YouTube, Vimeo, your website, and social media channels like Facebook, Instagram, and LinkedIn.

Conclusion

Explainer videos are powerful tools for retail and e-commerce businesses. They engage customers, convey complex information simply, and drive conversions. By following the best practices and tips outlined in this guide, you can create effective explainer videos that elevate your marketing strategy and boost your business’s success.

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Explainer videos have become an integral part of marketing strategies across various industries, and the financial sector is no exception. In today’s fast-paced digital world, where attention spans are shrinking, businesses in the financial services industry are increasingly turning to explainer videos to communicate complex financial concepts in a clear and engaging manner.

Introduction to Financial Service Explainer Videos

What are explainer videos?

Explainer videos are short, concise videos that aim to explain a product, service, or concept in a simple and engaging way. They typically use a combination of visuals, animation, and narration to convey information effectively.

Importance of explainer videos in the financial sector

In the financial industry, where concepts can often be complex and difficult for the average consumer to understand, explainer videos serve as invaluable tools for simplifying information and making it more accessible.

Benefits of Using Explainer Videos in the Financial Industry

The use of explainer videos in the financial industry offers several benefits:

Key Features of Effective Financial Service Explainer Videos

Creating an effective financial service explainer video requires attention to several key features:

Clarity and simplicity

The primary goal of an explainer video is to communicate a message clearly and concisely. Complex financial jargon should be avoided, and the content should be presented in a way that is easy for viewers to understand.

Engaging visuals

Visuals play a crucial role in capturing the viewer’s attention and enhancing their understanding of the content. High-quality animations, graphics, and illustrations can make the video more visually appealing and memorable.

Concise messaging

Explainer videos should be brief and to the point, focusing on the most important information. Viewers are more likely to engage with videos that are short and succinct, so it’s essential to keep the message concise.

Examples of Successful Financial Service Explainer Videos

Several companies in the financial industry have successfully utilized explainer videos to achieve their marketing objectives. Case studies of these companies can provide valuable insights and inspiration for creating your own videos.

1. Animated explainer videos

Animated explainer videos use animation and graphics to convey information in a visually appealing way. They are versatile and can be used to explain a wide range of financial concepts.

2. Screen demo explainer videos

Screen demo explainer videos feature real footage of the software that are often used to add a personal touch to the content. They can be particularly effective for building trust and credibility with viewers.

3. Whiteboard explainer videos

Whiteboard explainer videos involve a hand drawing illustrations on a whiteboard while explaining a concept. They are simple yet effective and can be used to convey complex ideas in a visually engaging way.

4. 3D animated explainer videos

3D animated explainer videos are dynamic visual presentations that use three-dimensional graphics to convey complex ideas or concepts in a clear and engaging manner. They combine advanced animation techniques with storytelling to simplify intricate topics, making them easier to understand and remember.

Tips for Creating High-Quality Financial Service Explainer Videos

When creating a financial service explainer video, consider the following tips:

• Know your target audience. Understand the needs and preferences of your target audience and tailor your video content to address their specific pain points and concerns.

• Focus on a single message. Avoid overwhelming viewers with too much information. Instead, focus on conveying a single, clear message that resonates with your audience.

• Keep it short and to the point. Attention spans are short, especially online. Keep your explainer videos short and concise, aiming for a length of one to two minutes.

Need Explainer Video for Your Financial Service?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you encounter.

FAQs

Q: Are explainer videos suitable for all types of financial services?

Explainer videos can be tailored to suit a wide range of financial services, from banking and insurance to investment and wealth management.

Q: How long should a financial service explainer video be?

Ideally, explainer videos should be between one to two minutes long to keep viewers engaged and focused.

Q: Can I create an explainer video in-house, or should I hire a professional production company?

While it’s possible to create an explainer video in-house, hiring a professional production company can ensure higher quality and better results.

Conclusion

Financial service explainer videos are powerful tools for simplifying complex concepts, increasing brand awareness, and driving conversions. By following best practices and avoiding common pitfalls, financial service companies can create high-quality explainer videos that effectively engage and educate their target audience.

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