9 Essential Steps in Creating Animated Product Videos

In today’s digital age, animated product videos have become a powerful tool for engaging customers and showcasing products. These videos combine creativity and information, making them an effective way to capture attention and convey messages clearly. But how do you go about creating one? Let’s dive into a step-by-step guide to help you craft an amazing animated product video.

Understanding Animated Product Videos

Definition and Purpose

Animated product videos are short videos that use animation to highlight the features and benefits of a product. These videos are designed to be visually appealing and informative, making complex information easily digestible.

Why choose animation? For starters, animated videos can simplify complex ideas, making them easier to understand. They’re also highly engaging, which can increase viewer retention and conversion rates. Plus, they allow for creative freedom that live-action videos might not.

” Short animated videos to highlight benefits of a product. They allow for creative freedom that live-action might not “

Planning Your Animated Product Video

Defining Your Goals

Before you start creating, it’s essential to define what you want to achieve with your video. Are you looking to boost sales, increase brand awareness, or explain a new feature? Clear goals will guide your production process.

Identifying Your Target Audience

Knowing who your audience is will help you tailor your video to their preferences and needs. Consider factors like age, interests, and buying behavior.

Creating a Concept

With your goals and audience in mind, brainstorm a concept for your video. This includes the storyline, key messages, and the overall tone and style. A strong concept will keep your video focused and engaging.

9 Steps in Creating Animated Product Videos

1. Choosing the Right Animation Style

There are several animation styles to choose from, including:

• 2D animation: Flat, two-dimensional characters and environments.
• 3D animation: Three-dimensional, lifelike characters and settings.
• Whiteboard animation: Hand-drawn illustrations on a white background.
• Motion graphics: Animated graphic elements, often used for data visualization.

Consider your product and audience when choosing an animation style. For example, motion graphics animation might be ideal for tech products, while whiteboard animation could work well for educational content.

2. Scriptwriting

A well-written script is the backbone of any successful animated video. It ensures that your message is clear and compelling.

Tips for Writing an Engaging Script:

• Keep it concise: Focus on delivering your message in a straightforward manner.
• Use a conversational tone: Write as if you’re speaking directly to your audience.
• Highlight benefits: Emphasize how your product solves problems or improves lives.

3. Storyboarding

Storyboarding involves creating a visual outline of your video. It’s a series of sketches that represent each scene, helping you visualize the flow and structure.

Steps to Create an Effective Storyboard:

1. Outline your script: Break it down into scenes.
2. Sketch each scene: Focus on key actions and visual elements.
3. Review and refine: Make sure the storyboard aligns with your concept and goals.

4. Voiceover and Sound Design

A good voiceover can bring your video to life. Choose an artist whose tone and style match your brand and message. Sound effects and music can enhance the emotional impact of your video and keep viewers engaged. Select audio elements that complement your visuals and narrative.

5. Animation Production Process

Key Stages of Production:

1. Pre-production: Planning.
2. Production: Creating the animation.
3. Post-production: Editing and finalizing the video.

Some popular animation tools include:

• Adobe After Effects: Great for motion graphics and visual effects.
• Blender: A powerful open-source 3D animation tool.
• Toon Boom Harmony: Ideal for 2D animation.

6. Editing and Post-Production

Editing is where your video comes together. It ensures that your story flows smoothly and that all elements are synchronized. Consider using software like Adobe Premiere Pro or Final Cut Pro for professional editing capabilities.

7. SEO Strategies for Animated Videos

To maximize visibility, optimize your video for search engines. This includes using relevant keywords in your title, description, and tags.

Tips for Improving Video Visibility:

• Create an engaging thumbnail: A compelling thumbnail can increase click-through rates.
• Add captions: Captions improve accessibility and can boost SEO.
• Share on multiple platforms: The more places your video appears, the higher its chances of being seen.

8. Promoting Your Animated Product Video

• Social Media Promotion: Share your video across all your social media channels. Use targeted ads to reach a broader audience.
• Using Email Marketing: Include your video in email newsletters to engage your subscribers and drive traffic to your website.
• Collaborations and Partnerships: Partner with influencers or other brands to expand your reach and credibility.

9. Key Metrics to Track

• View count: Number of times your video has been watched.
• Engagement rate: Likes, comments, and shares.
• Conversion rate: How many viewers took action after watching your video.

Use platforms like Google Analytics and YouTube Analytics to track and analyze your video’s performance.

Should You Hire an Animator to Create Animated Product Video?

Here are a few benefits of hiring an animator vs. creating your own video:

• Professional Quality: Hiring a professional animator ensures high-quality production. Experienced animators have the skills and knowledge to create visually stunning and technically sound videos.
• Time Savings: Creating an animated video from scratch can be time-consuming, especially if you’re not familiar with the process. A professional animator can expedite the process, allowing you to focus on other aspects of your business.
• Creative Expertise: Professional animators bring a wealth of creative expertise to the table. They can provide innovative ideas and solutions that you might not have considered, enhancing the overall impact of your video.
• Consistency: An experienced animator understands the importance of maintaining consistency in branding. They can ensure that the animation style, color schemes, and overall aesthetic align perfectly with your brand identity.
• Access to Advanced Tools and Software: Professional animators have access to the latest animation tools and software, which can significantly enhance the quality and effectiveness of your video. They know how to leverage these tools to create animations that stand out.
• Customization: Hiring an animator allows for a high level of customization. You can work closely with them to ensure that every element of the video aligns with your vision and objectives

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta.

FAQs about Creating Animated Product Videos

1. How long should an animated product video be?
Ideally, keep it between 60 to 90 seconds to maintain viewer engagement.

2. What budget should I set for my video?
Budgets can vary, but a typical range is between $900 to $2,500 depending on complexity and quality.

3. Can I create an animated video myself?
Yes, with the right tools and time investment, you can create your own animated video.

4. How do I choose the right animation software?
Consider your needs and skill level. Tools like Adobe After Effects are great for professionals, while simpler tools like Animaker are good for beginners.

5. What are the best platforms to share my animated product video?
Your website, YouTube, Facebook, Instagram, and LinkedIn are excellent platforms to share your video and reach a broad audience.

Conclusion

Creating an animated product video might seem daunting, but with careful planning and execution, it can be a highly rewarding endeavor. Follow these steps to craft a video that not only showcases your product but also captivates your audience. So, what are you waiting for? Start creating and watch your brand come to life in the most animated way possible!