Best Types of Explainer Videos

Are you looking to create an explainer video for your product or service, but feeling overwhelmed by the many different types of explainer video? You’re not alone! With so many options, it can be difficult to choose the right one that effectively communicates your message and engages your audience.

“A study by Wyzowl in 2023, found that 89% of people were convinced to buy a product or service after watching a brand’s video.”

In this article, we’ll take a closer look at the 5 most popular types of explainer video, and highlight the benefits of each one. Whether you’re looking for a 2D animation approach, a more simplistic and professional vibe, or something in between, we’ve got you covered.

If you want to learn about Explainer Video, we recommend reading our ultimate guide first What is Explainer Video. So, let’s dive in and find the right explainer video type to bring your product or service to life!

2D Animated Explainer Video

A 2D animated explainer video uses characters and motion graphics to explain complex ideas, concepts, or processes in a fun and engaging way. These videos are designed to capture the attention of the viewer and keep them engaged throughout the entire video.

One of the key features of a 2D animated explainer video is the use of characters that drive the story forward. These characters are typically designed to be relatable and likable, making them the perfect vehicle for delivering complex information in an easy-to-digest manner.

“Another benefit of 2D animated explainer videos is that they simplify complex ideas with motion graphics.”

By breaking down complex concepts into simple, easy-to-understand terms, these videos can help businesses explain their products, services, and processes in a way that is accessible to everyone.

3D Explainers

If you’re looking for an effective way to communicate complex information to your audience, then you might want to consider using a 3D animated explainer video. In today’s digital world, where attention spans are short and competition is fierce, 3D animated explainer videos have become an alternative tool for businesses of all sizes.

“3D animations are ideal for industries where a detailed representation of products or environments is crucial, such as architecture, engineering, and medical fields.”

3D animated explainer videos take visual storytelling to the next level by adding depth and realism. They use three-dimensional graphics and animation to showcase products, intricate processes, or dynamic narratives.

Whiteboard Explainers

If you’ve ever watched a video where someone is drawing on a whiteboard while explaining a concept, then you’ve probably seen a whiteboard explainer video. This type of video has been gaining popularity in recent years and is now a go-to choice for many businesses looking to explain complex concepts or ideas.

“This style is perfect for explaining complex concepts, step-by-step processes, or educational content.”

Whiteboard explainer videos are a timeless classic in the world of explainer videos. They use a white background resembling a whiteboard or chalkboard, and drawings appear as if they are being sketched in real-time.

Live Action Explainer Video

These videos feature real people, actors, or presenters who engage with the audience directly. Live-action explainer videos are excellent for building trust and credibility.

“Live-action explainer videos bring a human touch to your message.”

They work well for testimonials, showcasing physical products, or demonstrating how a service is delivered. Viewers often connect more emotionally with live-action videos, making them a valuable choice for personal branding or authentic storytelling.

Product Demo Video (Saas)

Software/Product demo videos are practical and highly effective for demonstrating software, apps, or digital products.

“They capture the screen as the user interacts with the product, showing what the viewer will see and experience.”

Screencasts are commonly used for tutorials, product walkthroughs, or troubleshooting guides. This type of explainer video helps users understand software functionalities and user interfaces quickly.

Hiring Explainer Video Company

When choosing a partner, examining their past work and expertise in your industry is vital. A strong explainer video portfolio showcases the company’s expertise and competence, making it a critical factor in making an informed decision and ensuring that the chosen company can bring your ideas to life effectively.

The experiences of past clients also speak volumes. Reading about the experiences of past clients helps gauge the company’s reliability, professionalism, and ability to meet your expectations.

Positive explainer video company reviews and testimonials serve as endorsements of the company’s expertise and customer satisfaction, offering valuable social proof to those seeking assurance before making a decision.

“While the cost of an explainer video can vary based on multiple factors, the investment is often justified by the substantial benefits it brings to a business.”

Cost and budget considerations are essential when selecting the right explainer video company. By assessing the explainer video company’s pricing structure and discussing the project’s financial aspects, you can make an informed decision, selecting a company that offers quality within your budget.

Conclusion

Explainer videos can be an effective way for businesses to communicate their products or services to potential customers. Different explainer video types offer different benefits, and it’s important to choose a type that suits the nature of the product and the target audience.

Whether it’s 2D animated explainer or Live action Explainer, the right explainer video type can help businesses create engaging and informative explainer videos that effectively communicate their message.

If you are considering creating an explainer video for your business, our team at Eggplain is here to work with you. With nearly a decade of expertise creating videos for countless businesses just like yours, our custom videos are tailored to our client specific needs and goals. So let’s chat and see how we can help take your business to the next level!