In today’s fast-paced digital world, grabbing and holding someone’s attention is no easy feat. With countless businesses vying for consumer attention online, standing out requires more than just compelling text. This is where explainer videos come into play. These short, engaging videos can effectively communicate your brand’s message, showcase your products, or explain complex concepts in a way that’s easy to understand and visually appealing.
But to create a truly impactful explainer video, you need more than just an idea and a script. The magic happens when a professional explainer video animator brings your vision to life. So, why should you hire an explainer video animator? Let’s dive in.
An explainer video is a short, animated video designed to explain a concept, product, or service clearly and concisely. The purpose of these videos is to break down complex ideas into digestible and engaging content that resonates with viewers. Whether you’re looking to introduce a new product, explain a process, or educate your audience, an explainer video is a versatile tool that can be tailored to meet various needs.
Explainer videos come in many forms, each with its unique style and approach. Some of the most popular types include:
An explainer video animator is responsible for creating the visual elements of your video. This involves translating the script into engaging animations that effectively convey your message. The animator works closely with the scriptwriter, voiceover artist, and sound designer to ensure that all elements of the video come together seamlessly.
” When you hire a professional animator, you’re investing in quality “
To create a high-quality explainer video, an animator must possess a unique blend of creativity, technical skills, and industry knowledge. They need to be proficient in various animation software, have a keen eye for design, and understand the principles of storytelling. Additionally, they should be adept at understanding the brand’s tone and audience to create content that aligns with your marketing goals.
When you hire a professional animator, you’re investing in quality. A skilled animator can produce videos that are not only visually appealing but also polished and professional. High-quality production ensures that your video stands out from the competition and leaves a lasting impression on your audience.
A professional animator takes the time to understand your brand and its unique selling points. They can tailor the video to reflect your brand’s personality, ensuring that the content resonates with your target audience. Whether you need a playful, light-hearted animation or a more serious, corporate tone, a professional can deliver a video that aligns perfectly with your brand.
While creating an explainer video might seem like a daunting task, hiring a professional can save you time and money in the long run. With their expertise, they can streamline the production process, avoiding common pitfalls and ensuring that the project stays on track. Plus, the end result is a high-quality video that delivers a strong return on investment.
Custom explainer videos are tailored to your brand, offering complete control over the content, style, and messaging. However, they tend to be more expensive and time-consuming to produce. On the other hand, template explainer videos are quicker and more cost-effective but may lack the unique touch that sets your brand apart.
Custom explainer videos are more effective at capturing your brand’s voice and connecting with your audience. They offer flexibility in terms of creativity, allowing you to convey your message in a way that aligns perfectly with your marketing goals. As a result, custom videos often yield better results in terms of engagement and conversions.
The cost of hiring an explainer video animator can vary widely depending on several factors, including the complexity of the animation, the length of the video, and the animator’s level of experience. Custom videos typically cost more due to the time and effort required to create them.
When budgeting for your explainer video, consider both the short-term costs and the potential long-term benefits. Investing in a high-quality video can lead to higher engagement rates, increased conversions, and ultimately, a better return on investment.
Many businesses have seen tremendous success after incorporating explainer videos into their marketing strategy.
When searching for an explainer video animator, look for someone with a strong portfolio, positive client testimonials, and a deep understanding of your industry. It’s also important to find an animator who is easy to communicate with and open to feedback, as this will ensure a smooth collaboration.
You can find skilled animators on various platforms, including freelance websites like Upwork and Fiverr, or by reaching out to specialized animation studios. Be sure to review their previous work and discuss your project in detail before making a decision.
Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.
With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB). But don’t take our word for it—check out what our clients say about us.
1. How long does it take to create an explainer video?
The time frame varies depending on the complexity of the video, but typically it takes 4-6 weeks from concept to completion.
2. What should I provide to my animator?
You should provide a clear brief, including your objectives, target audience, key messages, and any branding guidelines.
3. How much does it typically cost to hire an explainer video animator?
Costs can range from hundreds to thousands dollars, depending on the length and complexity of the video.
4. What types of businesses benefit the most from explainer videos?
Explainer videos are beneficial for a wide range of businesses, especially those that offer complex products or services that require explanation.
5. Can I update my explainer video after it’s created?
Yes, many animators offer the option to update or edit videos in the future, though this may come at an additional cost.
Hiring a professional explainer video animator is an investment that can yield significant returns. From high-quality production to tailored content, an experienced animator can bring your ideas to life in a way that resonates with your audience and drives results. As the demand for engaging visual content continues to grow, having a well-crafted explainer video can set your brand apart and help you achieve your marketing goals.
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