Explainer videos have become an integral part of marketing strategies across various industries, and the financial sector is no exception. In today’s fast-paced digital world, where attention spans are shrinking, businesses in the financial services industry are increasingly turning to explainer videos to communicate complex financial concepts in a clear and engaging manner.
Introduction to Financial Service Explainer Videos
What are explainer videos?
Explainer videos are short, concise videos that aim to explain a product, service, or concept in a simple and engaging way. They typically use a combination of visuals, animation, and narration to convey information effectively.
Importance of explainer videos in the financial sector
In the financial industry, where concepts can often be complex and difficult for the average consumer to understand, explainer videos serve as invaluable tools for simplifying information and making it more accessible.
Benefits of Using Explainer Videos in the Financial Industry
The use of explainer videos in the financial industry offers several benefits:
- Enhancing brand awareness. Explainer videos help to increase brand visibility and recognition by effectively communicating the value proposition of a financial service or product.
- Simplifying complex concepts. Financial concepts can be confusing for many consumers. Explainer videos simplify these concepts and make them easier to understand, thereby increasing consumer confidence and trust.
- Increasing conversion rates. Studies have shown that including an explainer video on a website can significantly increase conversion rates. By providing valuable information in an engaging format, explainer videos encourage viewers to take action.
Key Features of Effective Financial Service Explainer Videos
Creating an effective financial service explainer video requires attention to several key features:
Clarity and simplicity
The primary goal of an explainer video is to communicate a message clearly and concisely. Complex financial jargon should be avoided, and the content should be presented in a way that is easy for viewers to understand.
Engaging visuals
Visuals play a crucial role in capturing the viewer’s attention and enhancing their understanding of the content. High-quality animations, graphics, and illustrations can make the video more visually appealing and memorable.
Concise messaging
Explainer videos should be brief and to the point, focusing on the most important information. Viewers are more likely to engage with videos that are short and succinct, so it’s essential to keep the message concise.
Examples of Successful Financial Service Explainer Videos
Several companies in the financial industry have successfully utilized explainer videos to achieve their marketing objectives. Case studies of these companies can provide valuable insights and inspiration for creating your own videos.
1. Animated explainer videos
Animated explainer videos use animation and graphics to convey information in a visually appealing way. They are versatile and can be used to explain a wide range of financial concepts.
2. Screen demo explainer videos
Screen demo explainer videos feature real footage of the software that are often used to add a personal touch to the content. They can be particularly effective for building trust and credibility with viewers.
3. Whiteboard explainer videos
Whiteboard explainer videos involve a hand drawing illustrations on a whiteboard while explaining a concept. They are simple yet effective and can be used to convey complex ideas in a visually engaging way.
4. 3D animated explainer videos
3D animated explainer videos are dynamic visual presentations that use three-dimensional graphics to convey complex ideas or concepts in a clear and engaging manner. They combine advanced animation techniques with storytelling to simplify intricate topics, making them easier to understand and remember.
Tips for Creating High-Quality Financial Service Explainer Videos
When creating a financial service explainer video, consider the following tips:
- Know your target audience. Understand the needs and preferences of your target audience and tailor your video content to address their specific pain points and concerns.
- Focus on a single message. Avoid overwhelming viewers with too much information. Instead, focus on conveying a single, clear message that resonates with your audience.
- Keep it short and to the point. Attention spans are short, especially online. Keep your explainer videos short and concise, aiming for a length of one to two minutes.
Need Explainer Video for Your Financial Service?
Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.
With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you encounter.
FAQs
Q: Are explainer videos suitable for all types of financial services?
Explainer videos can be tailored to suit a wide range of financial services, from banking and insurance to investment and wealth management.
Q: How long should a financial service explainer video be?
Ideally, explainer videos should be between one to two minutes long to keep viewers engaged and focused.
Q: Can I create an explainer video in-house, or should I hire a professional production company?
While it’s possible to create an explainer video in-house, hiring a professional production company can ensure higher quality and better results.
Conclusion
Financial service explainer videos are powerful tools for simplifying complex concepts, increasing brand awareness, and driving conversions. By following best practices and avoiding common pitfalls, financial service companies can create high-quality explainer videos that effectively engage and educate their target audience.
Schedule Your Free Consultation!
No payment or credit card information required.
