In the fast-paced world of retail and e-commerce, capturing and retaining customer attention is crucial. One of the most effective ways to do this is through explainer videos. These videos not only engage your audience but also convey complex information in an easily digestible format. In this comprehensive guide, we will explore inspiring retail and e-commerce explainer video examples, their benefits, creation tips, and best practices to elevate your marketing strategy.
Importance of Explainer Videos in Retail and e-Commerce
Explainer videos are essential tools in retail and e-commerce, as they can simplify complex ideas, showcase products, and tell your brand’s story in a compelling way. They help in breaking down intricate information, making it easier for customers to understand the benefits and uses of your products or services.
” This not only enhances customer understanding but also increases their likelihood of making a purchase. “
Benefits of Retail and e-Commerce Explainer Videos
1. Boosting Engagement
Explainer videos are highly engaging. They combine visual and auditory elements to capture the viewer’s attention more effectively than text or static images. A well-crafted explainer video can hold a viewer’s attention longer, increasing the chances they will stay on your website and explore your offerings.
2. Increasing Conversion Rates
Videos have been proven to increase conversion rates. By clearly demonstrating the value of a product and how it solves a problem, explainer videos can persuade viewers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting sales.
3. Enhancing Brand Loyalty
Explainer videos help build trust and credibility with your audience. When customers see a professional, well-made video, it enhances their perception of your brand. Consistently providing valuable content through videos can lead to increased customer loyalty and repeat business.
Example of Retail and e-Commerce Explainer Videos
Amazon’s Alexa (Product Demos)
Product demo videos show your product in action. They highlight key features and benefits, demonstrating how the product works and why it’s worth purchasing. These videos are particularly effective for complex or innovative products that need a visual explanation.
Starbucks App (How-To Guides)
How-to videos provide step-by-step instructions on using a product or service. They are valuable resources for customers looking to get the most out of their purchases. These videos can also reduce the burden on customer support by preemptively answering common questions.
Walmart (Brand Stories)
Brand story videos tell the story of your company, its mission, and values. They help humanize your brand and connect with your audience on an emotional level. These videos can build a strong brand identity and foster a deeper connection with your customers.
Understanding the Cost of Explainer Videos
Creating a high-quality explainer video involves various costs, depending on several factors such as video length, complexity, style, and the professionals you hire. To provide a clearer picture, Wyzowl conducted a research and asked for quotation for 60-sec explainer video to 116 companies, and they found:
- The lowest price quoted was $600
- The highest price quoted was $250,000
- The average (mean) price was $10,983
When the outliers are removed – the lowest and highest 5% of quotations – the average price drops to $8,457. The median price, which is the middle value of all prices received, is even lower at $5,400.
This is good news for businesses of all sizes, as it means that they can create engaging and informative videos to promote their products or services without breaking the bank.
” This suggests that there are many more affordable animated explainer videos available than expensive ones. “
Need Animated Explainer Video Without Breaking The Bank?
Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.
With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Delta Electronics, and United Overseas Bank (UOB).
FAQs
Q: How long should an explainer video be?
An explainer video should typically be between 60 and 90 seconds. This length is long enough to convey your message but short enough to keep viewers engaged.
Q: What animation style works best?
The best animation style depends on your brand and message. Common styles include whiteboard animation, 2D animation, and motion graphics. Choose a style that complements your brand and effectively communicates your message.
Q: How often should I update my explainer videos?
Update your explainer videos whenever there are significant changes to your product or service. Keeping your videos current ensures that they provide accurate information to your audience.
Q: What platforms are best for sharing explainer videos?
Share your explainer videos on multiple platforms to maximize reach. Popular options include YouTube, Vimeo, your website, and social media channels like Facebook, Instagram, and LinkedIn.
Conclusion
Explainer videos are powerful tools for retail and e-commerce businesses. They engage customers, convey complex information simply, and drive conversions. By following the best practices and tips outlined in this guide, you can create effective explainer videos that elevate your marketing strategy and boost your business’s success.
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