Animated explainer videos have become one of the most effective ways to communicate complex ideas in a fun, engaging, and easy-to-understand format. Whether you’re promoting a product, explaining a service, or simplifying intricate processes, animated explainer videos are the way to go. But which tools should you use to create them?
Let’s dive into the best tools available that make creating animated explainer videos a breeze.
Why You Should Use Animated Explainer Videos
Animated explainer videos are a powerful tool for any business or brand looking to boost its marketing strategy. But why should you care about using these videos?
People are far more likely to engage with videos than with text or images. Explainer videos can grab attention, hold it, and drive home key points in ways that static content often cannot.
If your product or service is complex, an animated video can break it down into bite-sized chunks, making it easier for viewers to understand. Explainer videos simplify ideas using graphics, icons, and motion, which helps you convey your message clearly.
Videos tend to convert more viewers into customers. Animated explainer videos can encourage potential buyers to take action by showcasing the value of your product or service in an engaging manner.
” Explainer videos simplify ideas “
Beginner Tools for Creating Animated Explainer Videos
1. Vyond
Vyond is a versatile tool that offers a wide range of customizable features. It allows users to create high-quality videos with characters, props, and backgrounds. It’s perfect for both beginners and professionals alike.
- Extensive library of pre-animated characters and templates.
- Advanced customization options for creating unique animations.
- User-friendly drag-and-drop interface.
2. Animaker
Animaker stands out for its simplicity and affordability. It’s designed for beginners but offers enough flexibility for more advanced users as well.
- 2D and 2.5D animation options.
- Tons of customizable templates.
- A voiceover feature that lets you sync audio with animations.
3. Powtoon
Powtoon is one of the most popular tools for creating animated explainer videos, especially for corporate presentations and educational content.
- A massive library of pre-made templates.
- Ability to combine animations with live-action videos.
- Cloud-based platform, allowing collaboration among teams.
4. Biteable
If you’re looking for something quick and easy, Biteable is your go-to tool. It’s great for creating short, snappy explainer videos without much fuss.
- Simple drag-and-drop interface.
- Pre-made templates tailored for explainer videos.
- Integration with stock video footage.
5. Moovly
Moovly is another tool that offers a wide range of customization options, making it ideal for users who want full control over their video content.
- A mix of animation styles, including doodles, motion graphics, and infographics.
- Customizable templates and audio tracks.
- HTML5-based platform, meaning you don’t need to download software.
6. Renderforest
Renderforest is an all-in-one branding platform that allows you to create not just explainer videos, but also logos, websites, and promotional graphics.
- A huge library of animation templates and pre-designed assets.
- Cloud-based, so you can access your work from anywhere.
- Great for branding and marketing videos.
7. Toonly
Toonly is perfect for those who want to create simple, cartoon-style explainer videos. It’s easy to use and doesn’t require any animation experience.
- Drag-and-drop interface with cartoon characters and backgrounds.
- Ideal for businesses looking for a fun and informal style.
- Export videos in high definition.
When Hiring a Professional Might Be the Better Choice
Hiring a professional to create animated explainer videos offers significant advantages over using beginner-friendly software. While tools like Vyond or Powtoon are easy to use and affordable, they often limit customization and the overall quality of the final product.
In contrast, a professional using Adobe Illustrator and After Effects can provide complete creative freedom, designing unique visuals and animations tailored specifically to your brand. This ensures that the video stands out, looks polished, and accurately reflects your company’s identity.
Additionally, the higher production quality and attention to detail that professionals offer result in a more engaging and visually captivating video. Custom animations and effects elevate the video’s appeal, making it more memorable to your audience. Though hiring a professional may involve a higher upfront cost, it can be seen as a long-term investment, yielding better brand representation, higher engagement, and ultimately, a greater return on investment.
In competitive markets, the professional touch helps your brand stand out. Videos made by experts can leave a lasting impression on viewers, increase trust, and improve conversion rates. For businesses seeking to create a truly unique and impactful explainer video, hiring a professional is often the best route to achieving high-quality, brand-aligned content.
” Hiring a professional offers significant advantages “
Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.
With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you you see every day, such as Canva, InBody, Ridgid, Delta Electronics, and United Overseas Bank (UOB).
Who Should Choose Which Option?
Beginner-Friendly Software:
- Best For: Start-up or individuals with no budgets or minimal design experience who need a template animated explainer video in a short time frame.
- When to Use: Ideal for quick promotional videos, simple tutorials, or explainer content that doesn’t require heavy customization or unique branding elements.
Hiring a Professional:
- Best For: Small businesses or brands that need a high-quality, custom-made explainer video with intricate animations and a fully branded look. This option is best for larger projects where the video needs to stand out and make a big impact.
- When to Use: Perfect for businesses with larger budgets that want unique, professional animations for product launches, corporate videos, or brand storytelling.
Conclusion
Choosing between beginner-friendly software and hiring a professional using Adobe Illustrator and After Effects comes down to your specific needs, budget, and timeline. If you’re looking for something quick, affordable, and relatively easy to create, beginner software like Vyond, Animaker, or Powtoon is a solid option.
However, if you need something that truly stands out with custom animation, brand consistency, and a professional touch, hiring a professional with expertise in Illustrator and After Effects is the way to go.
FAQs
1. What is the best tool for beginners?
Animaker is an excellent choice for beginners due to its user-friendly interface and affordable pricing.
2. Which software is the most affordable?
Renderforest offers one of the most affordable plans, starting at just $9.99 per month.
3. How much does it typically cost to hire an explainer video animator?
Animated explainer video costs can range from hundreds to thousands dollars, depending on the length and complexity of the video.
4. How long does it take to create an explainer video?
The time frame varies depending on the complexity of the video, but typically it takes 4-6 weeks from concept to completion.
5. What types of businesses benefit the most from explainer videos?
Explainer videos are beneficial for a wide range of businesses, especially those that offer complex products or services that require explanation.
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