Why Mixed Media Video Is the Future of Digital Marketing

Introduction to Mixed Media Video.

Hubspot found that video is the most preferred type of content among consumers, with 54% of respondents saying they want to see more video content from brands they support.

You may find yourself seeking ways to enhance the engagement and appeal of your video content. If this is the case, then it is time to explore the benefits of mixed media video.

Mixed media video is like a delicious burrito bowl. You’ve got all the best ingredients mixed together to create a mouthwatering experience.

By incorporating a variety of different types of content – such as live-action footage, animation, and graphics – mixed media video offers a unique and dynamic viewing experience that captures your audience’s attention and keeps them interested.

Mixed Media Video Increased Versatility.

Rather than relying solely on one type of content, mixed media video allows you to use multiple tools to create a more engaging and compelling video that truly resonates with your audience. With mixed media video, you can use various media types to convey complex information in a simple and visually appealing way.

This enables you to present your brand and product in a way that is accessible to a broader range of viewers. As such, mixed media video can be used for various marketing purposes, including product demos, explainer videos, and social media content.

And one of the more popular type of mixed media video in recent years is Collage Animation.

More Engagement With Mixed Media Video.

Now, I know what you’re thinking. “But won’t mixing different types of content be too chaotic?” Not if you do it right. Think of it like a well-crafted pizza. You’ve got your crust, your sauce, your cheese, and your toppings. They all work together to create a harmonious and delicious experience.

Mixed media video is the same way. This dynamic approach to video production captures viewers’ attention and keeps them engaged throughout the video. This, in turn, leads to better retention of information and improved brand recall.

How To Create Mixed Media Video.

Let’s say you want to explain a complex concept to your audience in a video. Instead of just filming yourself talking to the camera, you can create a mixed media video that combines different types of content to make it more engaging and informative.

You could start with live-action footage of yourself explaining the concept. This adds a personal touch to the video and helps your audience connect with you on a more human level.

Then, you could use animation to visually break down the concept and make it easier to understand. This helps your audience see how different parts of the concept fit together and can make it easier for them to follow along.

Finally, you could use graphics to highlight the key points of the concept. This helps your audience focus on the most important information and ensures that they don’t miss anything critical.

Conclusion.

While other types of videos certainly have their place, mixed media video takes things to a whole new level. By combining live-action footage, animation, and graphics, you’re engaging your audience in multiple ways and making sure that the information is presented in a way that’s easy to understand and remember.

If you want to spice up your video content game, and give mixed media a try, our team is here to work with you. With nearly a decade of expertise in animated video production we have helped countless businesses just like yours create custom mixed media video that is tailored to their specific needs and goals. So, let’s chat and see how we can help take your business to the next level!